Manager - Performance Marketing

About the job:

As a Performance Marketing Manager at Cars24, you will own and optimise paid-acquisition campaigns across Google, Meta, and other relevant channels, driving efficient customer acquisition, conversion, and revenue growth.

What will you drive?:

- Own the planning, execution, and optimisation of paid-acquisition campaigns across Meta, Google, and other relevant performance channels.

- Drive efficient customer acquisition, conversions, and revenue growth while maintaining healthy CAC and ROAS.

- Manage campaign budgets, bidding, audience targeting, retargeting, and channel allocation to maximise returns.

- Track and analyse key performance metrics including CAC, ROAS, CPA, CTR, conversion rate, revenue, and contribution margin.

- Run structured A/B tests across creatives, audiences, ad copies, campaign formats, and landing pages to improve performance.

- Partner with creative, product, analytics, and business teams to identify funnel drop-offs and unlock growth opportunities.

- Build actionable reporting and translate campaign data into clear insights and recommendations for the business.

- Stay close to market, competitor, and platform changes to continuously improve campaign strategy and scale profitable growth.

Who are we looking for?:

- 3 - 6 years of hands-on performance marketing experience, preferably with a leading Indian D2C brand or high-growth e-commerce startup.

- Strong command of Meta Ads and Google Ads, with experience managing and optimising paid acquisition campaigns at scale.

- Proven ownership of key business metrics including CAC, ROAS, conversions, revenue, and contribution margin/profitability.

- Experience with campaign structure, audience segmentation, retargeting, creative testing, landing-page optimisation, and A/B testing.

- Strong analytical skills and comfort working with Excel/Google Sheets, reporting dashboards, and campaign-performance data.

- Ability to partner closely with creative, product, analytics, and business teams to improve acquisition and conversion.

- Agency experience is acceptable, provided the candidate has substantial recent in-house experience with D2C or e-commerce brands.

- A structured, data-led problem solver who can move quickly, experiment thoughtfully, and take ownership of outcomes.

Requirements added by the job poster:

- 3+ years of work experience with Google Ads