Manager Performance Marketing

Company Description Ultimutt™ is a fast-growing pet services startup, backed by Prime Venture Partners and Sparrow Capital, bringing expert at-home dog grooming to Gurgaon. The company focuses on delivering salon-quality care without the stress of travel, offering instant grooming at home with trusted, trained, and background-checked groomers. Ultimutt™ uses premium imported grooming products to ensure high-quality, safe care for pets. The team is driven by a mission to make services convenient, instant, and stress-free for pets, giving pet parents peace of mind. Ultimutt™ believes every person should experience the bond with an animal and works to make that connection easier and more accessible.
Role Description The Manager Performance Marketing role is a full-time, on-site position based in Gurgaon. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive customer acquisition, retention, and revenue growth. Day-to-day tasks include managing paid advertising (such as search, social, and display), tracking key performance metrics, and developing data-driven strategies to improve return on ad spend. The Manager will collaborate with cross-functional teams, including product, operations, and creative, to align campaigns with brand objectives and customer needs. Additional responsibilities include overseeing marketing budgets, testing new channels and creatives, and reporting campaign performance and insights to leadership.
Qualifications

• Strong analytical skills to interpret campaign data, optimize performance, and make data-driven decisions.
• Effective communication skills to collaborate with internal teams, external partners, and present insights to stakeholders.
• Experience in performance management, including setting targets, tracking KPIs, and improving campaign outcomes.
• Ability to design and deliver training for team members or partners on performance marketing best practices.
• Proficiency in budgeting, including planning, allocating, and monitoring marketing spend across channels.
• Hands-on experience with digital marketing platforms (e.g., Google Ads, Meta Ads, analytics tools) and marketing automation is preferred.
• Proven track record in performance marketing, growth marketing, or digital marketing within consumer-facing businesses.
• Bachelor's degree in Marketing, Business, or a related field; an advanced degree or relevant certifications are a plus.
• Comfort working in a fast-paced startup environment with a passion for pets and customer-centric service.