Manager - Performance Marketing

Responsibilities

• Own and optimize performance campaigns across Google, Meta, and LinkedIn
• Manage and scale high-budget campaigns (1-3 Cr+/month) with strong focus on CAC & ROAS.
• Execute and refine full-funnel strategies (acquisition conversion).
• Drive experimentation, A/B testing, and performance optimization.
• Collaborate with copy, design, and video teams to improve campaign effectiveness.
• Optimize landing pages, funnels, and conversion journeys.
• Track, analyze, and present performance insights with clear action plans

Competencies

• Strong ownership with an outcome-driven approach.
• Ability to balance execution with strategic planning.
• Data-driven decision-making and problem-solving mindset.
• Ability to thrive in a fast-paced, high-growth environment.

Who Should Apply

• 5+ years of experience in performance/growth marketing
• Proven experience managing large-scale paid campaigns and budgets (1-3 Crores+ per month)
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads (Certification is a plus).
• Experience in EdTech / D2C / high-growth startups preferred.
• MBA from Tier-2 institutes (preferred).

Skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• A/B testing
• Full-funnel strategies
• Campaign optimization
• Data-driven decision-making
• Landing pages optimization
• Performance optimization

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