Manager - Performance Marketing - FMCG

Manager - Performance Marketing

Location: Gurugram

Industry: FMCG - Mandatory

Role Overview:

We are looking for a data-driven performance marketing professional to drive digital growth across Quick Commerce, Marketplaces and D2C.

Key Responsibilities:

- Lead performance marketing strategy and campaign execution.

- Manage campaigns across Blinkit, Zepto, Swiggy Instamart, Amazon and Flipkart.

- Drive ROAS, CAC, LTV, revenue and customer acquisition.

- Manage and optimise marketing budgets.

- Track campaign performance through CTR, CPC, conversion and revenue.

- Identify new growth opportunities and emerging platforms.

- Work closely with Sales, Brand, Creative, Supply Chain and Finance teams.

- Lead agencies and platform partnerships.

- Drive A/B testing, creative optimisation and funnel improvement.

Ideal Profile:

- 5 - 10 years of experience in Performance, Digital or Growth Marketing.

- FMCG experience is mandatory.

- Experience in D2C, E-commerce or Consumer Brands is preferred.

- Strong hands-on experience with Quick Commerce and Marketplaces.

- Strong analytical and commercial mindset.

- Google Ads and Meta Ads experience is a plus.

- Excellent stakeholder management skills.