Manager - Performance Marketing - eCommerce

We're looking for someone who doesn't just "run ads" - but knows how to scale a brand.

If you understand funnels, obsess over ROAS, and have strong opinions on what makes a creative convert - keep reading.

WHAT YOU'LL BE DOING:

1. Own the entire performance funnel:

- Plan & execute top, mid & bottom funnel campaigns

- Platforms: Meta, Google, YouTube

- Constantly optimize for ROAS, CPA, CTR & conversions

2. Drive creative that actually performs:

- Work closely with design/content team

- Suggest hooks, formats, UGC angles, new ideas

- Test relentlessly - creatives, copies, formats

3. Handle marketplace marketing (Nykaa, Amazon, etc.):

- Coordinate with marketplace agencies

- Plan for sales, visibility & campaign calendars

- Share requirements for:

1. Banners (sizes, formats)

2. Creatives & assets

3. Ensure everything is aligned with brand + performance goals

4. Build retention, not just acquisition:

- Work on email, WhatsApp, SMS & remarketing

- Improve repeat rate & customer LTV

5. Know your numbers (really know them):

- Track performance across:

1. Meta Ads Manager

2. Google Analytics

3. Shopify (orders, CVR, AOV, customer behavior)

4. Turn data into clear actions, not just reports

6. Scale what works:

- Manage budgets efficiently

- Push winners, kill underperformers

- Maintain strong ROAS & CAC

7. Improve conversion:

- Suggest changes for:

1. Landing pages

2. PDPs

3. Checkout flow

4. Always thinking: how do we convert better?

WHAT WE'RE LOOKING FOR:

- Strong understanding of performance funnels

- Hands-on with Meta & Google Ads

- Shopify knowledge is a must

- Experience coordinating with marketplaces (Nykaa, Amazon, etc.)

- Equal parts analytical + creative

- Someone who moves fast, tests faster

BONUS:

- Experience working with a D2C / beauty brand