Manager - Performance Marketing (Customer Lifecycle) || 5-9 years || CTC upto 18 LPA

Role Overview

We are looking for a Customer Lifecycle Marketing Manager to own the lead-to-partner lifecycle strategy

What You'll Do:

● Own the lead lifecycle strategy across the funnel from lead capture through nurturing, engagement, and conversion into an empanelled MFD partner.

● Design and execute multi-channel lifecycle/nurture campaigns (email, push/in-app, SMS, WhatsApp and other relevant channels) mapped to key milestones in the lead's journey toward becoming an MFD partner.

● Build and manage segmentation and trigger-based automation journeys in our marketing automation tool, and maintain lead data hygiene and lifecycle stage tracking in Zoho CRM / backend.

● Partner closely with Sales and Product teams across all three verticals to identify the nudges and moments that matter most for moving leads toward conversion in an MFD-led distribution model

● Define and track lead lifecycle KPIs per vertical (lead engagement, nurture-to-conversion rate, time-to-empanelment, course completion/certification rates for Academy) and report regularly on the key performance metrics

● Run A/B tests and iterate on messaging, timing, and channel mix to continuously improve lead-to-partner conversion across all verticals

● Ensure all lifecycle communications are compliant in nature and align with applicable regulatory and industry standards for mutual fund distribution and wealth management (SEBI, AMFI, and related guidelines)

● Collaborate with Content/Brand teams to ensure lifecycle messaging is on-brand and appropriately tailored for prospective MFD partners and financial services stakeholders

● Maintain a clean, well-documented lifecycle marketing tech stack (marketing automation platform, Zoho CRM, and any connected analytics tools) and evolve it as new verticals are added

● Build lifecycle programs with an eye toward scalability, given the business plans to add further verticals in the near term

What We're Looking For:

● 6-8 years of experience in lifecycle, lead nurture, or CRM marketing, ideally in B2B or B2B2C fintech, financial services, or wealth/asset management

● Proven experience owning lead lifecycle/nurture marketing across multiple products or business lines simultaneously

● Hands-on expertise with marketing automation/engagement tools such as CleverTap, MoEngage, WebEngage, or similar, along with CRM systems

● Strong data orientation - able to build segments, interpret funnel and conversion metrics, and translate insights into action across parallel programs

● Working knowledge of retention and expansion marketing concepts, even though this role is primarily focused on lead-to-partner conversion rather than post-onboarding retention

● Excellent written communication skills; ability to craft messaging for a B2B audience of prospective financial distributors/partners

● Strong cross-functional collaborator who can work closely with Sales/Growth, Product across multiple verticals at once

● Highly organized and comfortable owning several concurrent lifecycle programs independently, without a team of direct reports

● Bachelor's or master's degree, or an equivalent qualification