Manager, Paid Media

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Paid Media based in India.

We are seeking a strategic and data-driven Paid Media leader to drive scalable growth through high-impact digital marketing initiatives. This role will own the development and execution of global paid media strategies across multiple channels, markets, and customer segments. You will be responsible for optimizing investments, improving acquisition efficiency, and building measurement frameworks that connect marketing performance to business outcomes. Working closely with teams across Marketing, Data, Engineering, Product, Finance, and external partners, you will help shape a full-funnel growth strategy. The ideal candidate thrives in a fast-paced, innovative environment and combines strong analytical expertise with creative problem-solving. This is an opportunity to lead a high-performing paid media function and influence growth at scale.

Accountabilities:: Lead paid media budget planning and allocation strategies across products, regions, languages, and channels, optimizing for return on investment and customer lifetime value.

Own end-to-end campaign strategy and execution across platforms such as Google Search, DV360, Performance Max, Meta, UAC, ASA, and other emerging channels, including campaign setup, bidding, optimization, and creative testing.

Develop and manage audience strategies across the customer funnel, including segmentation, remarketing, and lookalike audiences to improve reach and conversion efficiency.

Establish and evolve measurement frameworks, including attribution models, incrementality testing, and Marketing Mix Modeling (MMM), in collaboration with Data and Engineering teams.

Manage relationships with media agencies, advertising platforms, and vendors, including negotiations, renewals, and performance management.

Build, mentor, and develop a high-performing paid media team by setting goals, improving processes, and creating a culture of continuous improvement.

Deliver performance reporting and strategic recommendations based on key business metrics such as CAC, ROAS, LTV, and CPI.

Identify, test, and scale new advertising formats, AI-powered campaign solutions, and platform innovations to maintain a competitive advantage.

Design and execute structured A/B testing programs across campaigns, creatives, landing pages, and bidding strategies to drive measurable improvements.

Build and manage global affiliate marketing initiatives, including commission structures and performance optimization.

Partner with cross-functional teams to align paid media investments with broader growth, profitability, and business objectives.

Requirements:

7–12 years of experience in Paid Media, Growth Marketing, or Performance Marketing roles.

Strong expertise in full-funnel marketing strategies and managing global paid media programs.

Proven experience scaling large paid campaigns across multiple platforms, markets, and customer segments.

Strong analytical capabilities with experience in attribution, media mix modeling, incrementality testing, and performance measurement.

Experience collaborating with cross-functional teams and influencing stakeholders through data-driven insights.

Hands-on experience with platforms and tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, Looker, and other marketing analytics solutions.

Experience managing affiliate marketing programs and performance partnerships.

Background in direct-to-consumer (DTC) and B2C businesses, with subscription-based business experience considered a plus.

Previous experience managing remote teams and developing marketing talent.

Experience selecting, managing, and negotiating with international media agencies.

Strong understanding of AI-powered marketing tools and writing or productivity technologies is an advantage.

Benefits:

Competitive salary package with annual bonus opportunities.

Medical coverage and life and accidental insurance.

Flexible vacation policies and additional leave programs, including special and wellness-focused leave options.

Professional development opportunities through learning reimbursements, workshops, and career growth programs.

Maternity and parental leave benefits.

Hybrid and remote working options with flexible working hours.

Company events available both onsite and remotely throughout the year.

Technology, work-from-home stipends, and new hire allowances.

Employee referral program.

Premium access to productivity and writing tools.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1