Manager, Paid Media

About Learneo Learneo is a platform of builder-driven businesses, including Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, all united around a shared mission of supercharging productivity and learning for everyone. We attract and scale high growth businesses built and run by visionary entrepreneurs. Each team innovates independently but has a unique opportunity to collaborate, experiment, and grow together, and they are supported by centralized corporate operations functions, including HR, Finance and Legal.

About Quillbot Quillbot was founded in 2017 with a mission to help students and professionals—especially those learning English—strengthen their writing. Today, we help over 56 million people around the world create great things. Whether you're writing, designing, coding, or collaborating, Quillbot is a place where anyone can create at the speed of thought. Our AI-powered tools help you think clearly, communicate effectively, and create beautifully—across every platform, in any format, at any skill level. If you're passionate about using technology to make the path from inspiration to execution more accessible, intentional, and relevant, come join us.

Role Overview We’re seeking a data-driven and strategic Manager for Paid Media to lead our paid marketing initiatives. This role is pivotal in driving scalable growth, optimizing media performance, and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams, Data, Engineering, Product and Finance teams to improve our performance 

Responsibilities  

Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value

Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs. 

Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion

Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team. 

Manage relationships with agencies, platform partnerships, and vendor agreements,  including negotiations, renewals, and performance accountability

Build, develop, and mentor the paid media team, set clear goals, improve  ways of working, and create conditions for high performance

Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders

Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts

Articulate the investment plan and performance results in structured presentation and reporting formats

Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements

Build and manage a global affiliate program, designing commission models that drive incremental sales

Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals

Qualifications

7-12 years in Paid Media, Growth Marketing and Performance Marketing. 

Full-funnl campaigns and global media strategies knowledge

Proven track record managing large-scale paid campaigns across multiple channels

Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics

Experience working with cross-functional teams with strong bias to negotiation and peer influence

Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker

Experience with Affiliate marketing

Background on DTC and B2C. Previous experience on subscription-based business models desired. 

Managerial experience with remote teams

Experience on selecting and managing Media Agencies overseas

Familiarity with AI and writing tools is a bonus.

Benefits & Perks

Competitive salary and annual bonus

Medical coverage

Life and accidental insurance

Vacation & leaves of absence (menstrual, flexible, special, and more!)

Developmental opportunities through education & developmental reimbursements & professional workshops

Maternity & parental leave

Hybrid & remote model with flexible working hours

On-site & remote company events throughout the year

Tech & WFH stipends & new hire allowances

Employee referral program

Premium access to Quillbot

*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process. 

This role is eligible for hire in India.

We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.

The base pay for this role is determined by several factors, including:

Relevant professional experience

Skills and expertise

Scope and responsibilities of the role

Internal equity considerations 

In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.

We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

#Learneo #LI-Remote #LI-MG1 Equal ​Employment Opportunity Statement ​(EEO)

We are an equal opportunity employer and value diversity and ​inclusion within our company.   ​We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender ​identity, gender expression, sexual orientation, age, marital status, ​veteran status, or ​ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.