Manager-Outreach, Masters in AI

Who we are

Plaksha is a 21st-century university focused on solving global challenges through transformative technology education. A unique collective philanthropy effort, our initiative is driven by a dedicated team committed to reimagining technology education in India.

Role: Manager-Outreach, MS in AI

This role will be a part of the MS in AI program team at Plaksha. It will be responsible for driving the entire gamut of outreach activities to attract high-quality candidates. The immediate goal is to establish the MS in AI Program from the School of AI as a premier choice for advanced education in artificial intelligence.

Reporting to: Senior Program Manager, MS in AI Program

Locations: Pune/Bengaluru/ Hyderabad/Chennai

Job Description:

Outreach Planning and Execution:

• Develop and implement outreach strategies to promote the MS in AI Program.
• Identify and establish relationships with key stakeholders, including academic institutions, industry partners, and community organizations.
• Plan and execute the annual outreach calendar, including events, campus visits, presentations, information sessions, meet-ups, and webinars.
• Nurture leads through personalized communication and follow-ups.
• Collaborate with marketing and communication teams to create effective outreach materials.
• Coordinate with university leadership, faculty and administrative staff to align outreach efforts with the program's goals.
• Track and analyze outreach metrics such as inquiry volume, event attendance, lead-to-applicant conversion, and yield, using data to continuously refine strategy.
• Manage the regional outreach budget, including vendor selection, event logistics, and cost tracking, to ensure efficient use of resources.
• Represent Plaksha at education fairs, industry conferences, and partner events across South India to build brand visibility.

Applicant Support and Counselling:

• Engage with prospective candidates to discuss the unique offerings of the MS in AI Program.
• Act as a point of contact for prospective students, assisting them through the application and admission process.
• Conduct one-on-one and group counselling sessions to address candidate queries on curriculum, career outcomes, financing, and scholarships.
• Guide applicants through document submission, interview scheduling, and offer follow-up in coordination with the admissions team.
• Maintain regular, empathetic communication with applicants at each stage of the funnel to improve conversion and candidate experience.

Data Management and Reporting:

• Maintain accurate and up-to-date records of leads, applicants, and outreach activities in the CRM system.
• Prepare regular reports and dashboards on outreach performance for the Senior Program Manager and program leadership.
• Use data insights to identify high-potential regions, institutions, and channels for targeted outreach.

Education and Experience:

• Post-graduation in marketing/sales or related field is preferred.
• 5+ years of experience in outreach, admissions, marketing, or a related field. Candidates with good technical experience and exposure to marketing/outreach can also be considered.
• Experience in organizing and executing events and presentations.
• Prior experience in the education sector, ed-tech, or higher-education admissions/counselling is a strong plus.
• Familiarity with CRM and outreach tools (e.g., Salesforce, Zoho, HubSpot) is desirable.
• Willingness to travel extensively within South India, including to Bengaluru, Hyderabad, Chennai, and Pune, and occasionally beyond.

Skills:

• Excellent communication, presentation, and interpersonal skills.
• Strong organizational and multitasking abilities.
• Analytical skills and a creative mindset.
• Ability to work in a dynamic, start-up environment.
• Strong relationship-building and stakeholder management skills across academic, industry, and community networks.
• Comfort with data-driven decision-making, including tracking funnel metrics and reporting on outreach ROI.
• High degree of ownership, self-motivation, and comfort working independently while based in the field.
• Proficiency in English is required; fluency in regional South Indian languages is an advantage.

What can Plaksha offer you

• A mission-driven workplace with opportunities to collaborate with leading minds in academia and industry.
• A transparent work culture embodying our values C.R.E.A.T.E. (Curious, Rigorous, Enterprising, Authentic, Thankful, Exemplary), fostering personal growth.
• An inclusive environment that values diverse talent, promotes innovation, and supports the development of individuals from underrepresented groups.

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