Manager or Senior Manager SEO and AEO

PayGlocal is a global payments company enabling seamless international commerce. Our innovative suite of solutions helps businesses manage cross-border payments by addressing key aspects of global transactionsbusiness operations, customer experience, and associated risks.

Founded by finance industry veterans, our deep understanding of global markets, merchant needs, compliance, and technology allows us to deliver impactful, secure, and scalable payment solutions. We partner with large enterprises and export merchants to ensure a smooth customer payment journey.

About the Role

We are looking for a hands-on SEO & AEO specialist to own our organic visibility strategy across both traditional search engines (Google, Bing) and emerging AI-driven answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and similar generative search surfaces). This role sits at the intersection of classic search marketing and the fast- evolving world of generative AI discovery, and is responsible for making sure our brand, products, and content are found, cited, and trusted across both.

Key Responsibilities:

1. SEO Strategy & Execution

• Own the end-to-end SEO strategy: technical SEO, on-page optimization, content strategy, and off-page/link-building.
• Conduct keyword research, competitive gap analysis, and site audits to identify growth opportunities.
• Partner with engineering to fix technical SEO issues (site speed, crawlability, indexation, structured data, Core Web Vitals).
• Manage and grow organic traffic, rankings, and conversion metrics across owned domains and microsites.
• Own the website end-to-end content updates, structure, page hierarchy, and overall health acting as the single point of accountability for the site's SEO performance.

2. Backlinks & Off-Page SEO

• Proactively identify and pursue backlink opportunities: guest posting, digital PR, directory listings, partnerships, journalist/media outreach (e.g., HARO-style opportunities), and industry publications.
• Build and maintain a pipeline of high-authority, relevant link-building targets; track domain authority, referring domains, and link quality over time.
• Run outreach campaigns (email/LinkedIn) to secure backlinks and brand mentions from credible third-party sites.
• Audit and disavow toxic/spammy backlinks as needed to protect domain health.

3. AEO / Generative Search Optimization

• Build and execute a strategy to improve brand and content visibility within AI answer engines and LLM-powered search (ChatGPT, Perplexity, Copilot, Gemini, AI Overviews).
• Optimize content structure and formatting for extractability by large language models (clear entity definitions, structured data/schema markup, FAQ formats, authoritative sourcing).
• Monitor brand citations and share-of-voice within AI-generated answers; track how the brand is represented, misrepresented, or omitted.
• Stay ahead of how LLMs crawl, index, and cite web content, and translate that into actionable content and technical guidelines.

4. Content Writing & Quality Control

• Write and/or edit high-quality, SEO/AEO-optimized content landing pages, blogs, guides, FAQs ensuring it is accurate, well-structured, and on-brand.
• Proofread and review content produced by writers/agencies to catch grammatical errors, factual inaccuracies, keyword misuse, and structural issues before publishing.
• Set and enforce content quality standards and style guidelines across all web content.
• Work closely with content, product marketing, and design teams to create high-authority, structured content(guides, glossaries, comparison pages, FAQs) optimized for both search engines and answer engines.
• Partner with PR/comms to build domain authority and third-party citations that influence LLM training and retrieval sources.
• Collaborate with product and engineering teams on schema markup, llms.txt, sitemaps, and other technical implementations relevant to AI crawlers.

5. Analytics & Reporting

• Define and track KPIs across both SEO (organic traffic, rankings, CTR, conversions) and AEO (citation frequency, share of voice in AI answers, referral traffic from AI platforms).
• Use Google Analytics (GA4), Google Search Console, and SEMrush/Ahrefs to monitor performance, diagnose traffic drops, and spot opportunities.
• Build dashboards and present regular performance reports to leadership with clear insights and recommendations.
• Run experiments (A/B tests, content pilots) to validate what drives visibility in AI-driven search.

6. Team & Stakeholder Management

• Own the SEO/AEO budget and vendor selection (tools, agencies, link-building partners).
• Represent SEO/AEO strategy in leadership and cross-team planning discussions.

Qualifications & Skills

• 45 years of experience in SEO, with demonstrated hands-on ownership of organic growth for a website or product.
• Strong content writing and editing skills able to write clean, engaging copy as well as review others' content and catch grammatical, structural, and factual errors before it goes live.
• Proven experience building backlinks through outreach, guest posting, and partnerships
• Hands-on proficiency with SEMrush, Ahrefs, Google Search Console, Screaming Frog, and Google Analytics (GA4) comfortable pulling data, building reports, and drawing insights independently.
• Experience owning a website end-to-end: content updates, page structure, technical health, and coordinating fixes with engineering/dev teams.
• Working knowledge of how generative AI/LLM-based search tools retrieve, rank, and cite content (or strong interest and self-driven learning in this space, given AEO is nascent).
• Strong understanding of technical SEO fundamentals: site architecture, crawl budget, Core Web Vitals, structured data (schema.org), canonicalization.
• Analytical mindset with the ability to translate data into a clear narrative and action plan.• Excellent stakeholder management and communication skills, comfortable working with engineering, product, content, and leadership.
• Prior experience in fintech, SaaS, or B2B technology is a plus.

Nice to Have

• Experience running pilots or experiments specifically for AI Overviews, Perplexity, or ChatGPT visibility.
• Familiarity with llms.txt, robots.txt directives for AI crawlers, and emerging AEO tooling.
• Basic understanding of how LLMs are trained/retrieve information (RAG, embeddings, citation mechanics) to inform content strategy.
• Experience managing SEO agencies or freelance contributor networks