Manager of Influencer Marketing

Job Description:

We are seeking a highly driven and experienced Manager – Influencer Marketing & Partnerships to lead and scale our influencer marketing initiatives across multiple platforms including Instagram, Facebook, YouTube, Snapchat, and more. This role demands a strategic thinker who can manage end-to-end influencer campaigns, build strong creator relationships, and deliver data-backed performance insights.

Key Responsibilities:

• Influencer Strategy & Selection:
• Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.
• Partnership Development & Negotiation:
• Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.
• Campaign Execution & Management:
• Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.
• Relationship Management:
• Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.
• Performance Monitoring & Analytics:
• Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.
• Cross-functional Collaboration:
• Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.
• Industry & Trend Analysis:
• Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.
• Reporting & Presentations:
• Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

Qualifications & Requirements:

• 5+ years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency environment.
• Proven ability to lead influencer campaigns from ideation to execution.
• Strong negotiation skills and experience in influencer contract management.
• Excellent communication and relationship-building abilities.
• Data-driven mindset with a strong grasp of influencer marketing metrics and tools.
• Passionate about content, social platforms, and digital culture.