Manager Nursing College Marketing & Admissions

Role & responsibilities

1. Student Lead Generation

• Develop and implement strategies to generate leads for GNM and B.Sc. Nursing admissions.
• Generate leads through school visits, coaching centres, educational institutions, career fairs, seminars, social media, digital campaigns and referral networks.
• Identify new geographic markets and potential student sources.
• Develop a strong database of prospective nursing students.

2. School & Institutional Outreach

• Establish and maintain relationships with schools, colleges, coaching centres and educational consultants.
• Conduct career counselling sessions, seminars and nursing-career awareness programmes.
• Visit schools and educational institutions regularly to promote nursing courses.
• Develop referral partnerships with suitable educational consultants and student counsellors.

3. Student & Parent Counselling

• Counsel students and parents regarding GNM/B.Sc. Nursing courses, eligibility, admission process, career opportunities, fees and other relevant information.
• Handle enquiries through telephone, WhatsApp, email and face-to-face meetings.
• Conduct campus visits and admission counselling sessions.
• Follow up with prospective students until admission is confirmed.

4. Admission Conversion

• Take ownership of the complete admission funnel from lead generation to enrolment.
• Maintain regular follow-up with leads and applicants.
• Identify reasons for non-conversion and take corrective action.
• Achieve monthly, quarterly and annual admission targets.

5. Marketing & Promotion

• Plan and execute offline and digital marketing activities for student recruitment.
• Coordinate with the digital marketing team for social media, Google campaigns, Facebook/Instagram campaigns and other lead-generation activities.
• Develop promotional activities such as admission camps, seminars, career fairs and open-house programmes.
• Promote the College's academic facilities, clinical exposure, faculty, infrastructure and career opportunities.

6. Market Development

• Identify new markets and areas with high potential for nursing admissions.
• Conduct competitor and market analysis.
• Track admission trends, student preferences and competitor activities.
• Recommend new strategies to increase student enrolment.

7. Lead Management & MIS

• Maintain an updated database of all enquiries and prospective students.
• Track Lead Counselling Application Admission conversion.
• Maintain daily activity reports and weekly/monthly admission MIS.
• Monitor source-wise lead generation and conversion.
• Provide regular reports to Management.

Preferred candidate profile

Candidates who have previously worked with:

• Nursing Colleges
• Medical/Paramedical Colleges
• Education/Admission Consultants
• Student Recruitment Agencies
• Healthcare Education Institutions
• EdTech/Education Marketing Companies