Manager-NRI Sales

Department: Sales (International / NRI Sales)Reporting To: AGM NRI SalesLocation: ChennaiCompany: DRA Homes

Position Overview

The Manager – NRI Sales will be responsible for driving international and NRI residential sales for DRA Homes projects. The role focuses on lead conversion, relationship management, channel partnerships, and achieving assigned sales targets from overseas markets. The incumbent will closely coordinate with the AGM – NRI Sales to execute global sales strategies and ensure superior customer experience for NRI clients.

Key Responsibilities

Sales & Business Development

Drive NRI sales for residential projects across global markets (Middle East, USA, UK, Singapore, Australia, etc.).Handle inbound and outbound NRI leads and convert them into bookings.Achieve monthly and quarterly sales targets as assigned by management.Conduct virtual presentations, project walkthroughs, and video calls with overseas clients.Participate in international property exhibitions, roadshows, and NRI-focused events (online/offline).

Client Relationship Management

Build long-term relationships with NRI customers through proactive engagement and follow-ups.Act as a single point of contact for NRI buyers from enquiry to booking.Coordinate with CRM, legal, finance, and site teams for documentation and transaction closure.Ensure seamless customer experience aligned with DRA Homes brand standards.

Channel Partner & Broker Management

Identify, onboard, and manage international channel partners and NRI brokers.Maintain strong relationships with overseas real estate agents and consultants.Support channel partners with marketing material, pricing details, and inventory updates.

Market Intelligence & Reporting

Track international market trends, competitor activity, and NRI buyer preferences.Provide regular sales MIS, pipeline reports, and forecasts to AGM – NRI Sales.Support pricing strategies and promotional offers based on market feedback.

Compliance & Documentation

Ensure compliance with FEMA, RBI guidelines, and NRI transaction norms.Coordinate KYC, booking forms, agreement processes, and payment schedules.Maintain accurate CRM data and customer records.

Key Skills & Competencies

Strong knowledge of NRI real estate sales and international markets.Excellent communication and presentation skills (English mandatory).Strong negotiation, closing, and relationship management skills.Proficiency in CRM systems and virtual sales tools.Ability to work across time zones and manage overseas clients.

Qualifications

Bachelor’s degree in any discipline (MBA – Sales/Marketing preferred).6–10 years of real estate sales experience, with minimum 3+ years in NRI or international sales.Exposure to Chennai residential real estate market is preferred.

Key Performance Indicators (KPIs)

NRI sales revenue and booking value.Lead-to-conversion ratio.Channel partner productivity.Customer satisfaction and turnaround time.Compliance accuracy and documentation closure.