Manager Marketing

Role & responsibilities

To support in developing regional marketing plans and ensure implementation of the approved plans.

Preferred candidate profile

Marketing Planning .

• Support and ensure implementation of all marketing plans to increase sales.
• To support in planning ATL, BTL, Digital activities at store level in coordination with corporate marketing team.
• Assist in preparing the regional marketing budget for all campaigns, events, exhibitions.

Events & Creative Coordination

• Understand the creative requirements of the store and coordinate with Corporate and regional office for the creative
• Understand the digital marketing requirements of the store and coordinate for the creative
• Negotiation of rates with printers, coordinate in printing of all marketing collaterals for the campaigns, promotions, events.
• Review and monitor the promotional activities conducted through various media and report the efficiency and effectiveness.
• Coordinate for all events, campaigns, exhibitions at regional and store level. a a a o coordinate, plan and design with corporate Visual merchandising team for store branding .

Reports & Competitor Analvsis

• Create marketing reports to monitor and analyze the market trends, campaign-based expenses, activities done.
• Create and prepare reports on competitor media mix, advertisements, customer behavior with support from Stores.
• Data management of customers for Campaigns.

Support Functions

• Analysing call center reports.
• Liaisioning with building owners and Corporate Legal team for agreements.
• Verification of marketing bills from stores