Manager Marketing

Position - Manager Marketing

Grade - Manager

Location - Mumbai

About the Company

SBI Payment Services Pvt. Ltd. is a Joint Venture between SBI & Hitachi Payment Services Pvt. Ltd. which combines the unparalleled distribution network, customer trust of SBI with cutting edge technology and services of the Hitachi Group. SBI Payments has been in acquiring business since 2010 and currently has over 37 lakh merchant payment acceptance touch points and processes transaction value of over Rs.1.5 lakh Crore per annum. The Company envisages to be the market leader in digital payments acceptance solutions to merchants in India as well as in Asia.

Qualification

Graduate or Postgraduate Degree in Marketing, Mass Communication, Advertising, Business Management or a related field.

Experience

4-7 Years

Domain Knowledge Competencies

Marketing & Communication

• Manage end-to-end marketing and communication requirements across the organisation.
• Develop and execute marketing campaigns aligned with business and brand objectives.
• Work with business teams to understand requirements and translate them into effective marketing solutions.
• Develop creative briefs, communication strategies, campaign concepts and marketing plans.
• Ensure consistency with SBI Payments' brand guidelines across all communication.

Creative & Content Management

• Coordinate development of creatives, videos, presentations, brochures, social media content and other marketing collaterals.
• Work closely with creative agencies/designers from briefing to final execution.
• Review creative outputs and ensure quality, accuracy and timely delivery.
• Develop content and communication for products, campaigns, events and corporate initiatives.

Digital Marketing & Social Media

• Plan and execute digital marketing initiatives across relevant platforms.
• Manage social media content calendars and coordinate content creation and publishing.
• Track digital and social media performance and prepare reports/insights.
• Explore opportunities to improve brand visibility, engagement and digital presence.

Position Objective / Responsibilities

Events & Activations

• Manage end-to-end coordination of corporate events, conferences, exhibitions, launches, employee events and other marketing activations.
• Coordinate with event agencies, vendors and internal stakeholders for planning and execution.
• Manage event branding, communication collaterals, on-ground requirements and post-event communication.
• Support planning and execution of product launches and industry events.

Agency & Vendor Management

• Coordinate with creative, digital, media, event and other marketing agencies.
• Prepare briefs, timelines and deliverables and ensure timely execution.
• Manage multiple vendors and ensure adherence to quality, timelines and budgets.

Marketing Operations

• Maintain marketing calendars, campaign trackers and budgets.
• Coordinate approvals and ensure timely closure of marketing projects.
• Prepare presentations, reports and performance dashboards for management.
• Stay updated on emerging trends in digital marketing, content, social media and brand communication.

Behavioural Competencies

• Strong understanding of brand communication and digital marketing.
• Experience in managing events and marketing agencies/vendors.
• Excellent project management and stakeholder management skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects independently and work in a fast-paced environment.
• Strong creative thinking and attention to detail.
• Experience in BFSI, fintech, payments or technology will be an added advantage.
• Additionally, any other job/ role / responsibilities assigned from time to time.

Compensation

The compensation/ Cost to company shall be commensurate with experience and industry standard.