Manager - Marketing

Competencies required as per our framework

MBA with 3 to 6 years of experience into Media / Non media background.

Lead - Brand Management

Band: IC

Pay grade: IC2/ IC3

Key Responsibilities

Key Activities

Brand Planning and Brand Management

Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand Lead

Implement all the ATL and BTL activities in order to showcase every property on air to the consumer, advertiser and trade

Support the Group Head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase

Steering key strategic interventions in regions aimed at driving business objectives

Execution

Managing conversations with the agency and briefing them on the campaign and communication plan

Vendor selection

Preparing a brief for the programming and presentation team

Provide constant support to the Sales team by trade marketing support and product integrations

Budget allocation & cost effectiveness

Ensure cost savings and increasing perception by maximizing alliances and partnerships

Strike alliances and barter deals to ensure maximum touch points with the consumer

Allocating the budget with accordance to the Brand Lead

Analyzing the value add of the brand campaigns

Internal stakeholders - Channel team, Sales, Distribution, Finance, Commercial

External stakeholders - Media planning & buying agency, digital agency, creative agency

Strong planning background, Analytical and insights acumen, Negotiation skills, 360 degree marketing

Competencies required as per our framework

MBA with 3 to 6 years of experience into Media / Non media background.

Lead - Brand Management

Band: IC

Pay grade: IC2/ IC3