Manager - Marketing

About the Job

Role Summary:

The Marketing - Manager will be responsible for developing and executing integrated marketing strategies to strengthen the Nucore brand, generate qualified leads, and support revenue growth. The role requires a combination of strategic thinking, creativity, and strong execution capabilities across digital, content, product, and campaign marketing.

• Location: Calicut
• Job Level : M2
• Reporting To: CEO

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Define positioning, messaging, and go-to-market strategies for products and services.
• Identify target segments, customer personas, and growth opportunities.

Demand Generation & Digital Marketing

• Plan and execute multi-channel campaigns across digital, email, social media, SEO, SEM, and events.
• Drive lead generation and pipeline creation in partnership with sales teams.
• Optimize campaign performance using analytics and marketing automation tools.

Brand & Content Marketing

• Strengthen Nucore's brand presence across digital platforms.
• Create and oversee high-quality content including blogs, case studies, whitepapers, brochures, presentations, and website content.
• Manage social media presence and thought leadership initiatives.

Product Marketing

• Collaborate with product and engineering teams to understand product capabilities and customer value propositions.
• Develop product positioning, competitive analysis, and sales enablement materials.
• Support product launches and feature announcements.

Customer & Market Insights

• Conduct market research and competitive analysis to identify trends and opportunities.
• Gather customer insights and translate them into marketing strategies.
• Monitor industry developments and competitor activities.

Performance Measurement

• Track and report key marketing metrics including leads, conversions, CAC, ROI, website traffic, and campaign effectiveness.
• Continuously improve marketing programs based on data and feedback.

Stakeholder Management

• Work closely with Sales, Product, Customer Success, and Leadership teams to align marketing initiatives with business priorities.
• Manage external agencies, partners, and vendors as required.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5–10 years of experience in B2B marketing, preferably in software, SaaS, or technology companies.
• Strong understanding of digital marketing, content marketing, SEO, and demand generation.
• Experience with CRM and marketing automation platforms.
• Excellent communication, storytelling, and presentation skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications:

• MBA in Marketing or related discipline.
• Experience in SaaS, AI, ERP, CRM, HRMS, or enterprise software products.
• Familiarity with tools such as HubSpot, Zoho CRM, Google Analytics, LinkedIn Campaign Manager, and marketing automation platforms.
• Experience managing teams and cross-functional initiatives.

Success Metrics:

• Growth in marketing-qualified leads (MQLs) and sales pipeline.
• Improvement in website traffic and digital engagement.
• Increased brand awareness and share of voice.
• Campaign ROI and customer acquisition efficiency.
• Successful execution of product launches and GTM initiatives.