Manager - Marketing

Purpose of Role

The ideal candidate brings hands-on experience in marketing automation platforms and analytics tools, with the ability to translate data into actionable recommendations. Prior exposure to the power, energy, infrastructure or capital goods sector is preferred.

Position Title

Manager - Marketing

Position Summary

We are looking for an experienced Marketing professional with a strong foundation in B2B marketing, analytics and MarTech to help drive core marketing functionality. The role will focus on planning and executing integrated marketing initiatives, strengthening marketing analytics and enabling business teams through insights and performance tracking.

Position Demands

• Master's degree in Marketing, Business, or a related field
• Prior experience in power, energy, infrastructure, manufacturing or capital goods sectors
• Exposure to data services, EPC businesses or complex B2B sales cycles is an added advantage
  
  

Key Accountabilities / Responsibilities

• Plan, execute and optimise integrated B2B marketing campaigns across digital, content, events and sales enablement
• Own marketing performance measurement, including campaign, funnel and pipeline analytics, to assess impact and ROI
• Manage and analyse marketing data using Salesforce for lead management, pipeline tracking, reporting and dashboards
• Ensure strong data hygiene, segmentation and effective CRM adoption in collaboration with sales teams
• Leverage marketing automation platforms (such as Marketo) for campaign execution, lead nurturing, scoring and reporting
• Track and optimise campaign performance using tools such as Google Analytics, LinkedIn Campaign Manager, Google Ads and email marketing platforms
• Build and maintain performance dashboards using BI tools to support decision-making and leadership reporting
• Partner closely with Sales, Product and Business teams to align marketing initiatives with commercial priorities and pipeline objectives
• Translate complex technical offerings across conductors, cables, OPGW, turnkey solutions and data services into clear and compelling marketing narratives
• Support market, customer and competitive analysis to sharpen targeting, positioning and channel strategy
• Manage agency partners and internal stakeholders to deliver high-quality marketing outputs on time and within budget
  
  

Competencies

Behavioural - Achievement Orientation

Behavioural - Altrocentric Leadership

Behavioural - Analytical Decision Making

Behavioural - Customer Service Orientation

Behavioural - Impact and Influence

Behavioural - Information Seeking

Behavioural - Initiative

Behavioural - Innovative Thinking

Functional - Financial

Functional - Operational

Functional - People

Functional - Strategic

About Us

Sterlite Electric Limited (formerly known as Sterlite Power Transmission Limited) is a manufacturer of capital goods in the cable conductor industry, specializing in the design, manufacture, and supply of high-performance power conductors, extra-high voltage (EHV), high voltage (HV), medium voltage (MV) cables, and optical ground wire (OPGW). Serving customers in over 70 countries, Sterlite is renowned for empowering critical power infrastructure development worldwide.

With four manufacturing facilities and an annual production capacity of 150,000+ MT for conductors and 3,000 km+ for power cables, Sterlite Electric combines cutting-edge engineering with robust production capabilities to deliver reliable and innovative cable solutions. With expertise in navigating 120 critical corridors in major cities and geographical challenges, the company's specialized EPC services enable the successful upgrade, uprate, and fiberization of transmission infrastructure, further enhancing the global energy grid.

With a relentless focus on innovation and a long-term commitment to growth, Sterlite is at the forefront of shaping the future of energy infrastructure.