Manager Marketing Respiratory

Role Purpose

Lead strategic marketing initiatives for the Respiratory portfolio to drive business growth, strengthen market position, enhance customer engagement, and maximize brand performance.

Key Responsibilities

Brand & Portfolio Management

• Develop and implement marketing strategies for Respiratory brands.
• Manage portfolios across Asthma, COPD, Allergy, Pulmonology, and Critical Care segments.
• Monitor market performance, competitive landscape, and prescribing trends.
• Drive revenue growth, market share gains, and portfolio profitability.

Marketing Strategy & Execution

• Develop impactful promotional campaigns and omnichannel marketing initiatives.
• Lead product launch planning and execution.
• Evaluate campaign effectiveness and return on investment.

Scientific Engagement & KOL Management

• Develop strong engagement with Pulmonologists, Chest Physicians, Allergists, and General Physicians.
• Create scientific communication and differentiation strategies for brands.
• Partner with key opinion leaders and professional bodies to enhance brand visibility.

Sales Force Capability Building

• Conduct product training and cycle meeting presentations.
• Support field force effectiveness through focused promotional strategies.
• Monitor execution quality and field feedback.

Cross-Functional Collaboration

• Work closely with Medical Affairs, Regulatory, Sales, Supply Chain, Market Research, and Commercial Excellence teams.
• Ensure seamless execution of strategic initiatives and launch programs.

Candidate Profile

• B.Pharm / M.Pharm / Life Sciences Graduate; MBA preferred.
• 10-12 years of pharmaceutical marketing experience.
• Minimum 5 years of experience in Respiratory, Pulmonology, Asthma, COPD, Allergy, or Critical Care brands.
• Strong strategic thinking, analytical ability, presentation, and stakeholder management skills.