Manager Marketing (Real Estate)

Role & responsibilities

Key Responsibilities:

• Develop and execute project-level marketing strategies aligned with sales and revenue targets.
• Handle project launches, GTM, ATL/BTL campaigns, events and activations.
• Drive digital & performance marketing SEO, SEM, social media, Google/Facebook Ads, etc.
• Manage lead generation, CRM, customer funnel and conversion initiatives.
• Conduct market & competitor analysis and develop effective positioning strategies.
• Manage brand communication, creative agencies and vendors.
• Track marketing MIS, KPIs, CPL, CPA and ROI.
• Ensure marketing activities comply with RERA and company guidelines.

Ideal Profile

• MBA/PGDM in Marketing or Business Management.
• Relevant marketing experience, preferably Real Estate.
• Strong communication, stakeholder and vendor management skills.
• Digital Marketing certification is an advantage.