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    Job · 20492282

    BENGALURU · FULLTIME

    Manager, Marketing Operations

    Calix

    Calix

    Bengaluru · onsite · Posted 13d ago

    Sourced fromNaukri
    Undisclosed8–13 yrsfulltimeBengaluru

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    Section · 01

    About this role

    The Calix platform enables Communication Service Providers (CSPs) of all sizes to transform and future-proof their businesses. Through real-time data, automation, and actionable insights delivered via Calix One - our cloud-first, AI-powered platform - CSPs can simplify operations, collapse cost, and accelerate innovation. Calix One brings together the automation of everything and the experience of one, empowering customers to deliver differentiated subscriber experiences while driving acquisition, loyalty, and revenue growth. This is the Calix mission: to enable CSPs of all sizes to simplify, innovate, and grow, strengthening both their businesses and the communities they serve.

    We re at the forefront of a once in a generational change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences.
    Manager, Marketing Operations - Bangalore, India About the Role
    Marketing Operations at Calix is where strategy becomes execution. Were rebuilding the engine - a new marketing automation platform, an AI-assisted intent and enrichment layer, and an analytics foundation that ties every campaign to pipeline. Were looking for a Manager of Marketing Operations to lead that work from our Bangalore CIDC hub.
    Youll lead and grow a team responsible for the day-to-day health of our martech stack - Salesforce Marketing Cloud, 6sense, Salesforce CRM - while owning the strategic projects that expand what the stack can do, and the operating model that lets the work scale. Youll be hands-on enough to unblock your team on a segmentation build or a data quality issue, and senior enough to make sure that problem doesnt recur. If you want a role where you can shape a global marketing operations function rather than maintain one, this is it.
    What Youll Do
    Lead and develop the team
    • Manage, coach, and grow a team of marketing operations professionals in India, covering platform administration, campaign execution, list management, and data operations
    • Set clear ownership, expectations, and quality standards; build capability so execution work scales without escalation
    • Partner with global MOps leadership and cross-functional stakeholders across Demand Generation, Field Marketing, Product Marketing, Sales, and Customer Success
    Build the operating model that scales production
    • Design and maintain reusable assets in Salesforce Marketing Cloud - email and journey templates, modular content blocks, standardized data extensions, and pre-built audience logic - that enable junior and less technical team members to execute independently
    • Establish naming conventions, QA checklists, approval workflows, and documentation that make campaign production repeatable and low-risk
    • Create enablement materials and training paths that upskill the team and reduce dependency on senior technical resources
    • Continuously identify manual, high-touch work and convert it into templated or automated processes
    Own the platforms
    • Serve as senior SME for Salesforce Marketing Cloud - journeys, data extensions, audience segmentation, deliverability, governance, and integration with Salesforce CRM
    • Own 6sense administration and strategy: intent keyword planning, audience/segment design, account and contact enrichment, and ABM activation
    • Ensure campaign infrastructure, lead routing, and attribution data flow cleanly between MAP, CRM, and reporting layers
    Drive data quality and execution rigor
    • Own marketing data integrity - list imports, normalization, enrichment, deduplication, and pre-activation QA
    • Build repeatable, documented processes that reduce manual effort and downstream reporting errors
    • Establish governance for consent, data standards, and campaign taxonomy
    Deliver strategic projects
    • Lead multi-system, multi-stakeholder projects from requirements through launch and adoption
    • Identify and implement automation and AI opportunities that improve speed, accuracy, and capacity
    • Triage and prioritize incoming work through project management tooling, balancing operational demand against strategic initiatives
    What You Bring
    Required
    • 8+ years in marketing operations, with demonstrated progression into leadership or team lead responsibility
    • Deep, hands-on expertise in Salesforce Marketing Cloud - youve built and owned it, not just used it
    • Proven track record building scalable operating models: templates, standards, and documented processes that enable a broader team to execute
    • Strong 6sense experience across intent, segmentation, and enrichment
    • Working knowledge of Salesforce CRM as it relates to campaigns, lead lifecycle, routing, and attribution
    • Experience using project management tools to intake, triage, and prioritize marketing work
    • Practical experience applying AI tools to marketing operations - enrichment, QA, content, agents, or workflow automation
    • Excellent written and verbal communication; comfortable working with senior stakeholders across geographies
    • Willingness to work US Eastern hours to overlap with the global marketing team
    Preferred
    • Experience with Pardot / Marketing Cloud Account Engagement or other enterprise MAPs (Marketo, HubSpot); migration experience is a strong plus
    • Salesforce Data Cloud experience
    • Exposure to RPA or automation platforms and data hygiene/enrichment tooling
    • Adobe Workfront administration
    • Power BI or comparable BI tooling
    • Experience supporting a global B2B technology or SaaS marketing organization
    Location Work Model
    Bangalore, India (CIDC) - hybrid. This role requires regular overlap with US Eastern business hours.
    20 days a quarter in office.


    Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

    Sourced from naukri

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    Section · 02

    Skills

    data qualityAutomationcrmWorkfrontCampaignAbmdata operationsDownstreamcustomer successdata standardsB2BAnalyticsGoogle DataFlowCampaign ExecutioncloudAI ToolsField MarketingAdministrationArtificial IntelligenceDemand Generation

    Section · Company

    About Calix

    Calix

    Calix

    Software Product

    299

    employees

    1999

    27 years old

    Bengaluru/Bangalore, Karnataka

    India

    ₹34.4L PA avg

    Avg at Calix

    About

    Calix provides cloud-based platforms and managed services for broadband providers, streamlining operations and enhancing subscriber interactions in the telecommunications sector.

    Industries

    Software Product

    Employee ratings

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    Company Culture43Work-Life Balance43

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