Manager, Marketing Intelligence & Analytics

Job Summary

As the Manager, Market & Competitive Intelligence (MICI) for the Global Infusion Therapies & Platform (ITP) business, you will serve as the strategic engine behind market understanding, competitive intelligence, and growth opportunity identification across the ITP portfolio. You will lead the development of global market models, competitive intelligence frameworks, and insight platforms that support marketing, portfolio strategy, business development, innovation investments, and executive decision-making.

You will collaborate closely with Global Marketing, Commercial Operations, Medical Affairs, R&D, Strategy, Market Access, and Finance teams to generate actionable insights that influence Baxter's pharmaceutical portfolio and long-term growth strategy.

Responsibilities

Market Models:

• Develop and maintain global market size, share, growth, forecast models across the ITP portfolio including infusion-based pharmaceutical therapies, clinical nutrition, injectable products, specialty therapeutics, and related digital health solutions.
• Build top-down and bottom-up forecasts using IQVIA data, epidemiology, prescription trends, treatment pathways, customer insights, and macroeconomic indicators.
• Conduct scenario analysis to evaluate the impact of regulatory, competitive, pricing, reimbursement, and healthcare policy changes.
• Own long-range market outlooks support strategic planning, portfolio prioritization, lifecycle management, and business development.
• Translate complex data into actionable insights and recommendations for leadership teams.

Market & Competitive Intelligence:

• Build and maintain a comprehensive intelligence repository covering competitors, emerging biotech companies, pipeline products, clinical developments, licensing activities, Merger & Acquisition activity, and market dynamics.
• Monitor therapeutic, clinical, regulatory, and scientific trends impacting the portfolio.
• Deliver proactive competitive assessments highlighting opportunities, risks, business implications, and strategic recommendations.
• Develop regular intelligence reports, dashboards, executive briefings, and deep-dive analyses.
• Standardize and automate intelligence reporting and knowledge-management processes.

Strategic Analytics:

• Partner with marketing and strategy teams to develop Total Addressable Market / Served Addressable Market assessments, market attractiveness evaluations, and growth opportunity analyses.
• Support business cases for new product development, lifecycle management, acquisitions, partnerships, and licensing opportunities.
• Conduct market segmentation, patient journey, and therapy adoption analyses.
• Provide insights supporting portfolio optimization and strategic investment decisions.

Digital Transformation & Reporting:

• Lead digitization and automation of market intelligence processes and reporting frameworks.
• Develop scalable dashboards and self-service analytics solutions using Power BI, Tableau, SharePoint, and other visualization platforms.
• Improve accessibility, standardization, governance, and knowledge sharing of market insights across stakeholders.

GEOX Support & Drive Special Projects:

• Evaluate country and regional expansion opportunities through market sizing, epidemiology, patient journey, and white-space analyses.
• Develop business cases assessing revenue potential, profitability, ROI, portfolio prioritization, and resource allocation.
• Evaluate pricing benchmarks, market access, and reimbursement dynamics across markets.
• Develop dashboards to monitor launch performance and Geographic Expansion Vitality Tracking.
• Partners with Global, Regional, and Local teams across Commercial, Medical, Market Access, Finance, and Supply Chain functions to align assumptions, launch plans, and strategic recommendations.

What you will be bringing

• Bachelor's degree in pharmacy, Life Sciences, Biotechnology, Marketing, Business, Healthcare Management, or related fields.
• MBA, master's degree, or advanced pharmaceutical/business education preferred.
• 8 to 12 years of professional experience in Market Intelligence, Competitive Intelligence, Strategic Analytics, Commercial Excellence, or Portfolio Strategy.
• Minimum 3 years of experience in the Pharmaceutical, Biopharmaceutical, Specialty Pharma, Healthcare, or MedTech industry.
• Strong exposure to global pharmaceutical markets and commercial strategy.
• Expertise in pharmaceutical market modelling, forecasting, and strategic analytics.
• Strong understanding of drug development, commercialization, regulatory pathways, and market access dynamics.
• Experience using pharmaceutical datasets such as IQVIA, Evaluate Pharma, Clarivate, Cite line, GlobalData, Definitive Healthcare, and related industry sources.
• Advanced skills in Power BI, Tableau, Excel, Think-cell, and data visualization tools.
• Excellent stakeholder management, storytelling, and executive presentation capabilities.
• Demonstrated ability to influence cross-functional and senior leadership teams in global organizations.

Preferred Experience

• Infusion therapies, injectable products, clinical nutrition, hospital pharmaceuticals, specialty therapeutics, or adjacent healthcare sectors.
• Experience supporting portfolio strategy, business development, licensing evaluations, and commercial launch planning.
• Exposure to global, regional, and emerging pharmaceutical markets.
• Emerging Market Expertise

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.