Manager Marketing Events Activation

Role & responsibilities

Develop cost-effective activation strategies and innovative event concepts.

• Plan, budget, and execute BTL, MICE, exhibitions, and rural marketing initiatives.
• Lead end-to-end event execution, logistics, production, and operations.
• Drive exceptional brand and attendee experiences.
• Manage vendors, agencies, venues, negotiations, contracts, and cost optimization.
• Track event, production, technology, and experiential marketing trends.
• Coordinate documentation, POs, vendor onboarding, payments, and internal stakeholders.
• Ensure compliance with company, legal, and regulatory requirements.
• Deliver post-event reports, insights, and recommendations.

Desired Skills

• Strong project management and execution skills.
• Excellent vendor negotiation and stakeholder management.
• Expertise in event budgeting and cost control.
• Strong communication, presentation, and problem-solving skills.
• Good understanding of events, activations, and experiential marketing.