Manager - Marketing Communications - FMCG

Role Overview:

We are seeking a dynamic and strategic Manager-Marcom to lead our marketing communications initiatives for our FMCG portfolio based in Ahmedabad. In this role, you will act as the custodian of our brand voice, orchestrating end-to-end communication strategies that resonate with diverse consumer segments. You will work closely with cross-functional teams, including product management, sales, and external creative agencies, to ensure brand consistency across all touchpoints. By driving high-impact campaigns and managing corporate reputation, you will play a pivotal role in strengthening our market position and fostering long-term consumer loyalty in a highly competitive FMCG landscape.

Key Responsibilities:

- Develop and execute comprehensive brand communication strategies that align with business objectives to drive market penetration and brand recall.

- Manage end-to-end campaign lifecycles, from conceptualization to execution, ensuring all marketing collateral reflects the brand identity and engages the target audience effectively.

- Oversee content marketing initiatives across digital and traditional platforms to build authority and maintain a consistent brand narrative.

- Lead event management efforts for product launches and trade activations to create immersive brand experiences that drive consumer engagement.

- Spearhead public relations and corporate communication activities to manage brand perception and maintain positive relationships with key media stakeholders.

- Monitor and analyze campaign performance metrics to provide actionable insights that optimize future marketing investments and ROI.

Required Skillset:

- Demonstrated expertise in crafting compelling brand narratives and managing integrated marketing campaigns within the FMCG sector.

- Proven ability to lead complex event management projects and public relations initiatives, ensuring seamless execution and stakeholder alignment.

- Strong proficiency in content strategy and digital communication, with a keen eye for detail and creative excellence.

- Exceptional interpersonal and communication skills, with the ability to influence cross-functional teams and manage external agency partners effectively.

- A strategic mindset with the ability to translate business goals into creative, high-impact communication plans.

- A Master's degree in Marketing, Communications, or a related field from a premier institute is preferred.

- Ability to thrive in an on-site work environment in Ahmedabad, demonstrating high adaptability to the fast-paced nature of the FMCG industry.