Manager, Marketing - Brand Limca TM

Job Summary

Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 139 years. We are currently seeking a passionate and innovative Brand Manager to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal. If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you.

Responsibilities

• Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
• Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.
• Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
• Oversee the development and distribution of marketing materials.
• Ensure customer experience is in line with brand image and strategy.
• Monitor the effectiveness of marketing campaigns tactics.
• Has accountability for ongoing activities, may lead processes or project steps within a broader project.
• As an individual contributor, acts as an established and productive professional working independently with limited supervision.
• Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.

Requirements

• Bachelor s degree in Marketing, Business, or a related field.
• 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.
• Strong understanding of brand development and multichannel marketing concepts.
• Experience in market research and ability to interpret data to drive brand strategy.
• Proficiency in using marketing software and social media platforms.
• Excellent communication and presentation skills.
• Strong creative and analytical abilities.
• Ability to work collaboratively in a team environment and manage external agencies.
• Proven ability to manage multiple projects and work under tight deadlines.
• Self-motivated with a high level of initiative and a sense of urgency.

What can help you to be successful in the role

Growth Behavior

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
• Smart Risk: Makes bold decisions/recommendations.
• Commercially Focused: Understands the upstream and downstream implications of his/her work.
• Performance Driven Accountable: Has high performance standards. Outperforms her/his peers.
• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
• Collaborate with the System, Customers and Key Stakeholders
• Develops Self and Others: Develop self and support others development to achieve their full potential.
• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

Skills

• Analytical Thinking
• Brand Architecture
• Brand Positioning
• Channel Management
• Competitive Assessments
• Consumer Segmentation
• Creative Brief Development
• Creative Process
• Digital Media Strategy
• Group Problem Solving
• Leadership
• Marketing
• Media Planning
• Nielsen Data
• Quantitative Research
• Social Media Strategies
• SWOT Analysis

Job Details

• Location: Gurugram, India
• Travel Required: 0% - 25%
• Relocation Provided: No

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.