Manager Market Insights & Customer Success

Align with Product Management on positioning, value proposition, target segments, launch roadmap, and lifecycle priorities; develop the Strategic Marketing Plan for VCS (positioning, messaging, content strategy, time schedule).

Consolidate market, customer, and competitor insights into segment strategies, personas, and content needs; build awareness and drive customer engagement.

Drive product concept definition and market validation (interviews, surveys, concept tests, pilots) to inform roadmap decisions.

Define VCS product and consultation presence at key industry events, trade shows, and congresses; establish positioning that differentiates from competitors and resonates with targets.

Develop digital content and engagement programs to nurture prospective customers through the buying journey; position ZEISS as the authority on consultation excellence in eye care.

Own go-to-market plans for assigned products/solutions (objectives, audiences, key messages, timelines); coordinate cross-functional launch execution with PM, Marketing Ops, Sales, and regional/local marketing.

Campaign, content, and claims governance: create clear briefs, translate features to customer-centric benefits, develop evidence-based value propositions, manage substantiation and approvals (Regulatory / Legal / Compliance / Brand); ensure compliant use across materials.

Performance management and stakeholder alignment: review campaign performance and derive optimizations; collect structured feedback from Sales and customers to inform roadmap and offerings; ensure brand, pricing, and compliance adherence; document plans and align calendars

University degree in Marketing, Business, Communications or a relevant technical field with strong marketing orientation

Advanced years in B2B marketing, product marketing or portfolio marketing; experience in tech-nology/MedTech/optometry is an advantage.

Proven track record in product launches, go-to-market planning, and close collaboration with Product Management and Marketing Operations.

Experience in concept and value proposition development, plus claims creation/approval processes with Regulatory/Legal/Clinical substantiation.

Planning, coordination, and execution of complex, multi-stakeholder projects end-to-end and end-to-end ownership of the marketing value chain from idea to lifecycle optimization

Ownership mindset: high sense of responsibility, self-motivation, and bias for action.

Ability to translate technical features into clear customer benefits and value propositions; strong cross-functional collaboration and stakeholder trust through structured communication and customer focus

Fluent in English, second language valued