Manager - MarCom

Role Overview

Beyond Key is looking for an experienced B2B Technology Marketing Manager to drive demand generation and qualified lead generation for our Data, BI, Analytics AI services. The ideal candidate should be hands-on, revenue-focused, and capable of independently executing campaigns that generate high-quality MQLs and sales opportunities.

Key Responsibilities

• Own end-to-end demand generation and lead generation across Email, LinkedIn, SEO, ABM, webinars, content and digital campaigns.
• Build targeted campaigns for Data, Power BI, Microsoft Fabric, Snowflake, Databricks, AI/ML and Analytics services.
• Identify ICPs, target accounts and decision-makers across global markets.
• Create compelling business-focused messaging and content from technical solutions.
• Work closely with Sales, Presales and Data Practice to convert campaigns into qualified opportunities.
• Manage lead nurturing, campaign optimization and marketing automation.
• Track MQLs, SQLs, conversion rates and pipeline contribution and continuously improve campaign performance.
• Research market trends, competitors and new opportunities to strengthen Beyond Key s positioning.

What We're Looking For

• 8-10+ years of B2B technology/IT services marketing experience.
• Proven experience in lead generation and demand generation, preferably for Data/BI/Analytics services.
• Strong understanding of global B2B markets, especially North America and Europe.
• Hands-on experience with CRM, marketing automation, LinkedIn, email marketing and sales intelligence tools.
• Ability to understand technical offerings and convert them into business-value-driven campaigns and messaging.
• Strong communication, content creation, analytical and stakeholder-management skills.
• Most importantly, a results-oriented marketer who can independently generate quality leads and contribute to revenue growth.

Educational Qualification

Educational Qualification: MBA/PGDM in Marketing, Business Administration, Communications, or a related field preferred.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.