Manager, Loyalty Strategy & Customer Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Loyalty Strategy & Customer Growth based in the United States.

This role offers the opportunity to shape customer loyalty and growth strategies that enhance engagement, retention, and long-term value across membership and subscription programs. You will leverage customer insights, analytics, and cross-functional collaboration to create personalized experiences that strengthen customer relationships and drive business performance. Working closely with marketing, CRM, digital, analytics, operations, finance, and technology teams, you'll lead strategic initiatives that optimize customer journeys and evolve loyalty offerings. This is an ideal opportunity for a data-driven marketing professional who enjoys combining strategic thinking with customer-centric innovation to deliver measurable business results.

Accountabilities:: Develop and execute loyalty and customer growth strategies that increase membership acquisition, subscription enrollment, customer engagement, retention, and lifetime value.

Analyze customer behavior, campaign performance, loyalty metrics, and market trends in partnership with analytics teams to identify growth opportunities and inform strategic decision-making.

Collaborate with CRM and Digital Marketing teams to design personalized customer journeys, lifecycle marketing campaigns, segmentation strategies, and testing initiatives that improve engagement and conversion.

Evaluate and enhance loyalty program benefits, rewards structures, promotional offers, strategic partnerships, and overall membership experiences.

Lead cross-functional initiatives that align marketing, operations, technology, analytics, finance, and business stakeholders around customer growth objectives.

Develop business cases, strategic recommendations, and performance reports that support loyalty program enhancements and long-term organizational goals.

Monitor key performance indicators and continuously optimize loyalty initiatives using customer insights, data analysis, and best practices.

Support innovation by identifying emerging customer trends, competitive opportunities, and new approaches to improving customer satisfaction and program performance.

Requirements:

Bachelor's degree in Marketing, Business Administration, Communications, Analytics, Economics, or a related field.

5–8 years of experience in loyalty marketing, CRM, customer engagement, subscription management, lifecycle marketing, business strategy, growth marketing, or a related discipline.

Strong analytical skills with the ability to translate customer data, business metrics, and market insights into actionable growth strategies.

Experience managing cross-functional projects and collaborating with diverse business stakeholders.

Knowledge of customer lifecycle marketing, loyalty programs, customer acquisition, retention strategies, and engagement optimization.

Strong project management, organizational, and problem-solving skills with the ability to manage multiple priorities.

Excellent written, verbal, presentation, and stakeholder communication skills.

Ability to develop business cases, influence decision-making, and present strategic recommendations to leadership.

Customer-focused mindset with strong attention to detail and a passion for delivering exceptional customer experiences.

Experience within loyalty programs, subscription businesses, entertainment, retail, hospitality, or other customer-centric industries is considered an advantage.

Benefits:

Competitive compensation with eligibility for a discretionary annual bonus.

Free movie passes and discounted concessions.

Generous paid vacation and sick leave.

401(k) retirement plan with company matching contributions.

Summer half-day Fridays.

Comprehensive medical and prescription coverage with employer contributions.

Company-paid life and disability insurance.

Dental, vision, and supplemental life insurance options.

Additional voluntary coverage, including accident, critical illness, and hospital indemnity insurance.

Opportunities for professional development and career growth within a collaborative and customer-focused organization.

Inclusive workplace culture that values diversity, innovation, and employee well-being.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1