Manager-Liabilities Strategy

Job Description Role Purpose Objective

• Support creation and periodically modification of bank's medium to long-term strategy ensuring seamless translation of strategic objectives into actionable business plans and measurable outcomes across all business verticals.
• To identify, plan, and support execute strategic initiatives that drive sustainable liabilities growth, reduce cost of funds, improve branch and overall profitability in alignment with organizational vision and regulatory requirements.
• Ensure envisioned outcomes of the identified initiatives are achieved within desired timelines.
• Monitor and report on key performance indicators to measure the success of strategic initiatives

SIZE OF THE ROLE KEY DUTIES RESPONSIBILITIES OF THE ROLE Business/ Financials

• Support the annual strategic planning exercise across businesses and quarterly strategy reviews
• Develop deposit mobilization strategies to support asset growth and optimize cost of funds
• Oversee the conduct of in-depth market research and competitive analysis to identify growth opportunities and potential threats.
• Analyze industry trends, best practices and competitive landscape to guide strategic thinking and decisions.
• Oversee liability portfolio performance including CASA ratio optimization and deposit retention strategies
• Formulate branch expansion strategies ensuring 25% rural presence requirement

Customer (Both Internal External)

• Study customer segments and work with businesses to identify new products and services or recommend changes to current offerings
• Collaborate with branch teams to improve customer acquisition and relationship deepening initiatives
• Identify customer experience enhancement initiatives
• Identify partnership opportunities with fintech companies

Internal Process

• Management presentations on strategic initiatives and market developments
• Collaborate extensively internally to ensure the Banks strategy is effectively structured and embedded so that teams and colleagues know how they contribute to the Banks overall objectives.
• Establish governance frameworks for strategic initiatives, ensuring that all new initiatives are monitored for success and aligned with the bank's strategic priorities.
• Collaborate effectively with Finance team to ensure robust monitoring and reporting of the Banks progress against its objectives.
• Develop performance management frameworks to monitor strategic initiatives across business verticals, ensuring timely and effective execution.
• Provide feedback on required analysis to advance solution development and to support execution of strategic initiatives, digital growth