Manager - Learning Experience Design

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Key Responsibilities  

AI ‑ Enabled Content Strategy and Standards  

The Senior Manager defines the AI ‑ first content vision and embeds it into our production operating model. They establish and maintain standards for how we use AI tools (including Synthesia and Articulate Rise) to design and produce content, and ensure these standards align with the Experience Design strategy and broader organisational policies. They design and maintain quality frameworks for accuracy, tone of voice, accessibility, inclusivity, and compliance in AI ‑ generated content.  

Workflow Ownership and Governance  

This role leads the full AI ‑ enabled content production workflow from intake to deployment. The Senior Manager designs and continually refines the production framework, including roles, handoffs, review steps, and risk controls.. They enforce creator governance standards set by the VP Experience Design, including use of approved tools, content review practices, and data protection requirements.  

Partnership with VP Experience Design and Creative Manager  

This role acts as the primary point of contact for the VP Experience Design on production standards, tooling, and AI ‑ first ways of working. They translate strategic direction into actionable standards, templates, and processes for the production team. They work closely with the Creative Manager to ensure that AI ‑ produced content meets not only instructional quality benchmarks, but also visual design, motion, brand, and UX standards. Together, they align on patterns for video, interactivity, and layout across Synthesia and Rise.  

Capability Building and Training  

The Senior Manager designs and runs the SME and regional team training programme for AI ‑ enabled content creation. They define curricula, learning journeys, and practice labs that build confidence in prompt writing, scenario design, video scripting for Synthesia, and modular learning design in Rise. They identify skills gaps, track adoption of AI ‑ first practices, and establish communities of practice where creators and SMEs can share prompts, patterns, and learnings.  

Hands ‑ On Content Design Leadership  

While the role is primarily leadership ‑ focused, the Senior Manager remains hands ‑ on with complex projects and flagship programmes. They lead the design of high ‑ impact AI ‑ first learning journeys and experiences, using Synthesia, Rise, and other AI tools to demonstrate best ‑ in ‑ class practice. They model how to prototype quickly using AI, iterate with SMEs, and land experiences that are data ‑ informed and learner ‑ centric.  

LMS Publishing, Administration, and Governance Compliance  

The Senior Manager owns the end-to-end governance framework for publishing AI-produced content to the LMS, ensuring that every piece of content entering the platform meets agreed quality, accessibility, metadata, and compliance standards before it goes live. They define and maintain the content upload protocol, including SCORM or xAPI packaging standards for Rise exports, Synthesia video hosting and embedding conventions, file naming, versioning, and taxonomy tagging requirements.  

Data, Insight, and Continuous Improvement  

The Senior Manager defines key metrics for AI ‑ enabled content production, such as cycle time, rework, quality scores, learner engagement, and SME satisfaction. They use these data to optimise workflows, refine prompt libraries, and guide investment in tools and training. They scan the external market for new AI capabilities and make recommendations on experimentation and adoption.  

Experience and Skills  

The Senior Manager will typically bring significant experience in digital learning, experience design, or content production, ideally in a complex or global environment. They have demonstrable expertise with Synthesia and Articulate Rise, including setting up scalable templates, reusable components, and pattern libraries. They have led teams or large programmes, and are comfortable making high ‑ stakes decisions about content risk. Strong stakeholder management, change leadership, and communication skills are essential, as is a deep understanding of AI ‑ enabled authoring, prompt engineering for learning, and LMS governance and publishing standards.  

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.     

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

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