Manager ( L1 Sales & Lead Generation)

Position: Manager L1 Sales & Lead Generation

Company: Bridging Technologies

Target Market: United States (US B2B SaaS)

Experience Required: 10+ Years

Location: Mohali, Punjab

Salary: As per Industry Standards

Job Summary

Bridging Technologies is seeking an experienced Manager L1 Sales & Lead Generation with 10+ years of experience to lead, scale, and support our inside sales representatives team. In this role, you will oversee our top-of-funnel (L1) sales strategy for the US B2B SaaS market, monitor core sales metrics, and manage the end-to-end sales administration process.

You will lead and motivate a high-performing sales team, collaborate across departments to ensure brand consistency, and build optimized outbound processes that drive qualified lead generation, appointment setting, and demo bookings for our Account Executives (L2).

Job Role and Responsibilities

1. Team Leadership & Management

• Manage, mentor, and motivate the inside sales representatives team to achieve specific goals, daily activity benchmarks, and demo-booking targets.
• Build an open-communication, collaborative environment to ensure high team morale and customer satisfaction.
• Set, track, and enforce performance benchmarks and sales targets for the L1 sales team.

2. Strategy, Forecasts & Sales Administration

• Oversee and streamline the entire sales administration process, suggesting and implementing continuous operational improvements.
• Lead outbound campaign strategy across cold calling, email sequences, and LinkedIn social selling targeting US decision-makers.
• Prepare accurate monthly, quarterly, and annual sales forecasts based on top-of-funnel pipeline health.
• Report on sales metrics, analyze drop-offs, and suggest data-backed strategy enhancements to senior leadership.
• Coordinate cross-department projects to ensure all deadlines and strategic milestones are met.

3. Cross-Departmental Collaboration & Growth

• Liaise directly with Marketing and Product Development departments to align messaging, ensure brand consistency, and increase overall sales.
• Utilize prospect and customer feedback to generate actionable ideas for new software features or product enhancements.
• Research and implement innovative methods to increase prospect conversion, appointment setting success, and customer engagement across the US market.
• Ensure strict adherence to company sales, finance, and legal policies and procedures.

Skills & Qualifications Required

• Experience: 10+ years of proven work experience as an Inside Sales Manager or L1 Sales Manager, with direct experience leading outbound sales/lead generation teams for US B2B SaaS products.
• Technical Proficiency: Hands-on experience with CRM software (Salesforce, HubSpot) and advanced MS Excel skills for pipeline tracking and analytical reporting. Familiarity with outbound sales tools (Apollo.io, ZoomInfo, Outreach) is highly preferred.
• Process Mastery: In-depth understanding of the sales administration process, pipeline forecasting, and outbound lead qualification frameworks (BANT/MEDDPICC).
• Leadership & Communication: Excellent interpersonal, team management, and conflict-resolution skills with fluent verbal and written communication tailored to US business culture.
• Problem Solving & Analytics: Strong analytical and organizational skills, numerical abilities, and a proactive problem-solving attitude.
• Education: Master’s or Bachelor’s degree in Sales, Business Administration, Marketing, or a relevant field.

Key Performance Indicators (KPIs)

Metric

Target / Focus Area

Sales Qualified Meetings (SQMs)

Monthly target of qualified US SaaS product demos booked & held

Outbound Volume & Efficiency

Team compliance on daily touchpoints (calls, emails, LinkedIn)

Demo Show-Up Rate

> 80% attendance rate via optimized pre-demo reminder sequences

Forecast Accuracy

Reliability of monthly and quarterly sales pipeline projections

Process Efficiency

Lead-to-demo conversion rates and CRM data integrity

About Company:

Headquartered in California, USA, Bridging Technologies is a leading fintech and SaaS innovation company dedicated to turning transformative ideas into reality. We specialize in developing end-to-end solutions that empower businesses and consumers across financing, microfunding, credit, and marketing—creating seamless, out-of-the-box experiences that drive growth and efficiency.

Our culture:

Sincere at work, crazy at the workplace - we are a bunch of creative, tech-savvy people, passionate about technology and curious about what we can do with it. Our passion is to build solutions that make a difference in people’s lives. It has brought us together and a long professional journey has taught us how to do it.

‘What's next?’ The notion constantly nags us to come up with new ideas, build new things & make the world a better place to live in.