Manager - International Sales - USA & Europe

Bajaj Electricals Limited

Job Role: International Sales Manager (USA & Europe)

Reporting To: Head-Exports

Type Of Role: Individual Contributor Role

Location: Corporate Office, Mumbai.

BU / Division: Exports

Job Purpose:

To support the international sales team in the Sales and marketing of Bajaj products in the overseas markets (specific region).

Key Responsibilities:

Business Development & Market Expansion:

- Drive the Europe expansion plan in line with the organization's business objectives and growth strategy.

- Identify and develop new business opportunities across conventional distribution channels, large retail chains, online retailers, TV commerce channels, and OEM partnerships.

- Build business from a zero-base by exploring new products, channels, and market opportunities.

- Independently travel across international markets to identify, develop, and convert business opportunities.

Market Research & Intelligence:

- Conduct comprehensive market research to identify market potential, customer requirements, channel opportunities, regulatory requirements, and emerging trends.

- Monitor competitive landscape and provide market intelligence for the development of new product categories and business opportunities.

- Stay abreast of consumer, retail, and category trends across Europe and North America.

Product Development & Innovation:

- Collaborate with Product and R&D teams to conceptualize and drive new product development (NPD) initiatives suited to European and North American markets.

- Provide market insights and customer feedback to support product innovation and portfolio enhancement.

- Support development of products under own brand, OEM, and private label business models.

Compliance & Retail Readiness:

- Ensure products meet international regulatory, quality, and retailer compliance standards, including:

1. Product Certifications: CE, RoHS, UL, FDA, and other applicable regulations.

2. Product Testing & Validation: T- V, Intertek, BVQI, and equivalent testing agencies.

3. Packaging Compliance: REACH and related packaging standards.

4. Social & Factory Compliance: SEDEX, SA8000, BSCI, and similar standards.

- Liaise with internal and external stakeholders to ensure timely compliance and market readiness.

Customer Relationship Management:

- Develop and maintain strong relationships with distributors, retailers, online platforms, OEM customers, and key accounts.

- Address customer concerns and complaints effectively, ensuring timely resolution and customer satisfaction.

- Negotiate commercial agreements and drive profitable business growth.

Trade Marketing & Industry Representation:

- Represent the organization at international trade fairs, exhibitions, and industry events.

- Identify new business prospects, market trends, and partnership opportunities through active participation in industry forums.

Educational Qualifications:

Graduation / B.E./ BTech (any) + MBA / PGDM (International Business, Marketing)

Work Experience:

6 - 7 years of experience (overall) in various sales formats. Minimum 3 - 5 years of experience in international sales in Consumer durable, FMCG

Certifications: NA

Preferred/ Additional Requirement: NA

Reportees:

Internal / External Interface:

- SCM

- Logistics

- R&D

- Marketing

- Commercial

- Channel partners

- Agencies (QA and leads)

Functional Competencies:

- Channel Management

- Compliance Management (Exports)

- Customs/ tariffs, exports incentives/ benefits

- Financial Acumen (Exports)

- Foreign Trade Policy

- Knowledge of Incoterms (delivery terms) & Insurance

Product Knowledge :

- Exports

- Sales Skills

- Strategic Intelligence

Behavioral Competencies:

- Think Beyond

- Put Customers First

- Collaborate to Win

- Develop Talent

- Be the Best

- Be Agile

Disclaimer:

Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.