Manager – Institutional Marketing

Job Description

Indian Institute of Commerce Lakshya is looking for a dynamic and result-oriented Manager – Institutional Markeitng to lead student outreach and institutional engagement initiatives across Karnataka. The role will be responsible for managing CDO teams, building relationships with schools and colleges, driving seminars and career awareness sessions, generating student leads, and converting outreach opportunities into admissions.

The ideal candidate must be a confident public speaker who can independently address large student audiences and coach the CDO team to deliver impactful presentations. The role requires strong leadership, stakeholder management, business development, and execution skills.

Key Responsibilities

• Lead, mentor, and manage CDO teams and Team Leads across Karnataka.
• Drive school and college outreach to build a strong institutional network to generate leads
• Develop relationships with Principals, Professors, Career Counsellors, and institutional stakeholders.
• Plan and conduct seminars, career awareness sessions, presentations, and student engagement programs.
• Public speaking is mandatory – must be comfortable addressing large student audiences.
• Coach and guide CDOs on effective presentations, institutional engagement, and lead generation.
• Drive the acquisition of new seminar opportunities and institutional partnerships.
• Monitor leads generated through seminars and outreach activities and ensure timely follow-up.
• Drive lead-to-admission conversion in coordination with the Admissions team.
• Track key performance metrics including institutions approached, seminars conducted, students reached, leads generated, and admissions.
• Coordinate with Marketing and Admissions teams to strengthen offline student acquisition.
• Travel extensively across Karnataka to monitor team performance and institutional activities.

• 7+ years of experience in Education Sales, Institutional Sales, Field Sales, Business Development, Career Counselling, Student Outreach, or Educational Marketing.
• Prior experience managing teams and/or multiple territories.
• Proven experience conducting seminars, presentations, workshops, or large-group sessions.
• Excellent public speaking and presentation skills.
• Strong stakeholder management and relationship-building skills.
• Target-oriented with strong ownership of lead generation and conversions.
• Willingness to travel extensively across Karnataka.
• Kannada proficiency is mandatory.