Manager- Influencer Marketing

Role & responsibilities

• Find and partner with relevant influencers, creators, and celebrities.
• Negotiate collaboration deals and campaign costs.
• Plan influencer campaigns for new product launches and brand promotions.
• Ensure influencer content matches the brand image and marketing goals.
• Track campaign performance such as reach, engagement, leads, sales, and ROI.
• Manage the influencer marketing budget effectively.
• Stay updated on social media trends and new creator opportunities.
• Build long-term relationships with influencers and agencies.

Preferred candidate profile

• 9+ years of experience in Influencer Marketing, Social Media Marketing, or Digital Marketing.
• Strong experience in D2C Fashion, Beauty, Lifestyle, or Consumer brands.
• Hands-on experience working with Instagram, YouTube, Facebook creators and influencers.
• Ability to manage large budgets and demonstrate business growth through influencer campaigns.
• Strong stakeholder management, negotiation, and analytical skills.