MUMBAI · FULLTIME
Manager-II - e-Commerce SC
ICICI Life Insurance Limited
Mumbai · onsite · Posted 9d ago
Sourced from
Undisclosed4–6 yrsfulltimeMumbai
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Section · 01
About this role
Digital marketing experience/knowledge with focus on SEO and GEO strategy and strong technical foundation.
Mandatory Qualifications
- Education B.E./B.Tech (IT/CS/ECE Engineering) + MBA from a Tier 2 Institute.
- Technical Skills Proficiency in HTML/CSS/JavaScript and experience with technical webpage testing post-UG.
- Experience Post-MBA experience in Digital Marketing, SEO, AIEO, GEO implementation would be desirable.
- Tools Working knowledge of Google Analytics, Google Ads, Search Console, and SEO tools (eg, Ahrefs, SEMrush, or Moz).
Key Responsibilities
- Strategy Execution Develop and implement end-to-end SEO and performance marketing strategies to improve Organic Search Traffic and brand visibility.
- Technical SEO Web Management Collaborate with tech teams to oversee webpage development and testing, ensuring all site changes are optimized for search crawlers and user experience (UX).
- Performance Tracking Own key metrics including ROI, ROAS, and CPA. Use tools like Google Analytics and SEMrush to provide actionable insights to senior stakeholders.
- Funnel Optimization Identify leaks in the user funnel and implement A/B testing on landing pages to maximize conversion rates.
- Stakeholder Management Act as the primary point of contact for internal teams and external agencies, ensuring marketing goals and activities align with broader business objectives.
Preferred Skills
- Certifications in Google Ads, Google Analytics
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Organic SearchSearch ConsoleAnalyticsFunnel optimizationPerformance TrackingHTMLbrand visibilityJavascriptCSSSEOSemrushSeo ToolsAhrefsGoogle AdsPerformance MarketingmarketingDigital Marketing