Manager-II - e-Commerce SC

Job Title

Category Manager - Digital Products & Growth (E-Commerce, D2C), ICICI Prudential life insurance company limited.

Role Summary

Manage and grow digital product categories within the E-Commerce channel, by driving growth initiatives, partnering with cross-functional teams and leveraging customer insights to improve customer experience and business performance

Key responsibilities

Manage and continuously improve the performance of digital products in the E-Commerce channel

Execute digital product and growth initiatives, including go-to-market strategies, new product launches, product enhancements and implementation of growth initiatives aligned with business objectives and regulatory guidelines

Collaborate on growth initiatives across the customer lifecycle, including new customer acquisition, remarketing, retention and customer engagement campaigns across digital channels

Manage end-to-end execution of business initiatives by coordinating with technology, compliance, content, design and marketing teams to ensure timely and compliant delivery

Leverage data, customer insights and business metrics to identify opportunities and drive continuous improvements in product performance and customer experience

Competencies required

Customer-centric mindset

Business acumen and target orientation

Cross-functional collaboration

Stakeholder management and execution excellence

Problem-solving and analytical thinking

Awareness of E-Commerce and digital marketing trends

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