Manager-II - e-Commerce SC

Revenue Owner Digital Assets (Life Insurance)

Why this role exists

Our app and website already bring customers in

We re looking for someone who owns the revenue outcome end to end. This role is to increase premium and APE collection from our digital journeys by improving how products are presented, how journeys flow, and how customers are nudged at the right moments.

What you ll own

You ll be accountable for incremental digital revenue coming from

App and website journeys

Renewals, upsell, and cross-sell flows

CRM and in-app communication tied directly to revenue

Success in this role is simple revenue goes up because journeys and content got better.

What you ll do day to day

1) Drive revenue from digital journeys

Own digital revenue targets across Term, Endowment, ULIP, and Annuity products.

Improve conversion and premium through

Journey optimization and drop-off reduction

Rider attachment and sum-assured optimization

Contextual cross-sell and renewal nudges

Maintain a clear revenue backlog with quantified impact (conversion uplift, premium, APE).

2) Translate insurance products into digital experiences

Build strong working knowledge of products, riders, eligibility rules, and disclosures.

Turn complex product constructs into clear, compliant, conversion-focused content.

Partner closely with Product, Actuarial, and Operations to identify digital-first monetisation opportunities.

3) Own revenue-impacting content (with compliance)

Own all content that influences revenue across owned channels

App and website journeys

SEO pages, CRM journeys, in-app messages

Ensure adherence to IRDAI guidelines and required disclosures.

Act as the first compliance filter before Legal review to reduce iteration cycles.

4) Work cross-functionally to get things shipped

Collaborate with Product, Marketing, UX, Engineering, Compliance, and Analytics.

Provide clear business context and prioritisation, not just requirements.

Balance revenue ambition with delivery and regulatory reality.

5) Measure what matters

Track and report digital revenue performance

Product-wise premium and APE

Funnel conversion and drop-offs

Incremental revenue vs baseline

Present insights and action plans in monthly and quarterly reviews.

What we re looking for

Must-have

2 3 years of experience in digital revenue, growth, monetisation, or business roles
(insurance or BFSI experience strongly preferred).

Working knowledge of Term, Endowment, ULIP, and Annuity products.

Strong understanding of IRDAI compliance for digital content.

Comfortable owning numbers and working across teams.

Good to have

Exposure to app/web analytics, CRM journeys etc.

Familiarity with tools like Excel, BI dashboards, GA/Firebase, or CMS platforms.

Experience working on regulated digital products.

Who does well in this role

You ll enjoy this role if you like

Owning outcomes, not just tasks

Balancing growth with regulation

Turning complexity into clarity

Improving things incrementally and proving it with numbers