Manager - Growth Marketing - Outbound/Account Based Marketing

Make sceptical partners actually reply.

SandMartin sells finance & accounting offshoring to a tough, relationship-driven buyer managing partners and COOs of accounting firms, and CFOs of mid-market companies approached weekly by vendors who all sound the same. We're building a modern, AI-first growth engine to break through: account-based outbound, signal-led targeting, and demand generation that brings partners to us already half-convinced ahead of US busy season. You build and run it.

We don't need a strategist to write us a plan. We need a young, quick do-er who runs the plays builds lists in Apollo, enriches in Clay, sequences in Outreach, and turns a rough brief into a client-ready deck with Claude before lunch.

What you'll run:

- The account-based outbound engine a ~300-firm ICP list (AU firms 10-100 staff, US CPA firms 20-200), multi-channel cadences to managing partners and COOs, and one funnel metric you move with before/after numbers.

- AI into output brief to client-ready deck, one-pager or campaign in hours, not days. You operate the stack; you don't just admire it. Speed is the edge, taste is the moat.

- Demand gen for busy season - content, webinars and US CPA conference / association plays that bring partners in ahead of Jan-Apr.

- Everything traced to a number reach - engaged - conversations - proposals. Every activity ties to the funnel sheet. No vanity metrics.

The stack & knowledge we expect: Apollo, ZoomInfo, Clay (Claygent, waterfall enrichment), Outreach / Salesloft / Instantly, Cognism intent data and buying-committee mapping, LinkedIn Sales Navigator, HubSpot / Salesforce, GA4, and Claude for fast AI output plus a real feel for how accounting firms buy offshore capacity.

Who we're looking for:

- 4-7 years in B2B / international outbound or growth marketing.

- You've personally run Apollo / ZoomInfo / Clay with a metric you moved, not just tool names.

- You write cold copy a busy managing partner would actually reply to.

- You use AI daily to ship faster, and you track what's next (11x, Artisan, Clay agents).

- You'd rather build and slog than manage and delegate.

Location: Noida (on-site). A direct line to the CEO and EVP, a modern AI-first stack, and room to build the engine ground-up and own the result.

How we'll decide: pick one case build the Australia outbound engine, or the US CPA demand-gen play and present a short deck with a real funnel and real cold copy, ready to send.

Screening Questions:

Which outbound / ABM tools (Apollo, Clay, ZoomInfo, Outreach) have you personally operated, and what metric did you move with before/after numbers?

Share one international B2B campaign or deal you personally drove, with the outcome.

How do you use AI in your day-to-day marketing work? Give a specific example.