Manager, GEO & Web Strategy

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, GEO & Web Strategy based in the United States.

This is a strategic and hands-on leadership role responsible for shaping the company’s corporate web presence and digital growth engine. You will own the website strategy across architecture, technical execution, platform health, performance, and user experience. A major focus will be developing GEO and AEO strategies to improve how content appears across AI-generated answers and evolving search experiences. You will combine behavioral data, SEO-adjacent insights, and conversion analytics to identify opportunities and prioritize improvements. The role also includes direct leadership of an internal web developer and coordination of external agencies and resources. You’ll work closely with marketing leadership and content teams, translating technical opportunities into measurable business outcomes. This is an ideal opportunity for a strategic thinker who enjoys both setting direction and getting into the technical details needed to make the strategy work.

Accountabilities:: Lead the overall web strategy and development roadmap, including site architecture, technical execution, platform management, performance, and user experience.

Own the GEO and AEO strategy, evaluating how website content is surfaced in AI-generated answers and emerging search experiences.

Define priorities and roadmaps to improve visibility across AI-driven and evolving search environments, collaborating with content teams and external partners as needed.

Own conversion rate optimization and user experience initiatives, using GA4 and behavioral data to identify opportunities and guide development priorities.

Lead, mentor, and support an internal web developer, overseeing technical execution, code quality, delivery, and day-to-day priorities.

Manage the website’s technical foundation, including architecture, crawlability, structured data, Core Web Vitals, CMS health, and overall platform performance.

Monitor and improve website performance, ensuring the digital experience remains scalable, accessible, technically sound, and aligned with business goals.

Coordinate internal and external resources, including agencies, to ensure efficient execution of web strategy and development initiatives.

Report on website performance, conversion trends, technical health, and strategic priorities to marketing leadership.

Translate business and marketing objectives into actionable technical initiatives and take ownership of outcomes from strategy through execution.

Requirements:

6+ years of experience in web development, web strategy, or a closely related discipline, including at least 2 years managing technical projects, people, or both.

Strong hands-on understanding of website architecture, CMS platforms, and modern web technologies, including HTML, CSS, and JavaScript.

Experience with Webflow is a plus.

Working knowledge of GEO and AEO principles, structured data, and the way AI-driven search experiences discover and surface content.

Ability to develop GEO/AEO strategy, establish priorities, and assess whether implementation is producing meaningful results.

Proven experience improving website conversion rates and performance using GA4, behavioral analytics, and data-driven decision-making.

Understanding of technical web fundamentals including crawlability, Core Web Vitals, structured data, and CMS/platform management.

Experience managing agencies and coordinating internal and external technical or creative resources.

Strong strategic thinking combined with the ability to dive into technical details and evaluate implementation quality.

Excellent communication skills, with the ability to work effectively with technical specialists, content teams, marketing stakeholders, and leadership.

Highly self-directed, accountable, and comfortable owning complex initiatives and measurable outcomes end to end.

Strong ability to prioritize in a fast-moving environment and balance strategic planning with hands-on execution.

Benefits:

Annual salary range of $128,100–$160,100 USD , with actual offers varying based on factors such as location, experience, education, and qualifications.

Full-time remote work opportunity in the United States.

Additional paid days off to support wellbeing and work-life balance.

401(k) retirement savings plan with a 3% company match.

Maternity and parental leave.

Mental health support for employees and their families through the Modern Health platform.

Comprehensive health benefits for employees and their families.

Opportunity to work in a diverse, inclusive, and collaborative environment.

Strong opportunities to contribute to strategic web, AI-search, marketing technology, and digital growth initiatives.

Leadership and mentoring opportunities through ownership of web strategy and management of an internal developer.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1