Manager, Editorial Lead

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com .

The Role  

We’re looking for a strong storyteller to lead Zeta’s editorial strategy and create content that helps Zeta reach new audiences. 

You’ll lead the evolution of Zeta’s blog — building it into a destination for product stories, insights, and perspectives. The blog will serve as a foundation for content that gets amplified across campaigns, social, and events to support top-of-funnel growth and pipeline. 

This role is responsible for defining the editorial strategy, content priorities, and storytelling approach for Zeta’s blog in partnership with Product Marketing, Growth Marketing, and other stakeholders across the business. 

This includes pitching ideas, writing original posts, and editing contributions from across the business, especially from Product Marketing teams — turning product updates, features, and ideas into clear, useful stories for specific audiences. You’ll work closely with Product Marketing and Growth Marketing to identify the most important stories to tell, align content to business priorities, and ensure execution against the editorial roadmap. 

This role sits within Corporate Marketing and plays a key role in how we show up in organic channels — building content with GEO (Generative Engine Optimization) in mind, so it performs well in search and is surfaced, understood, and trusted by LLMs. 

You’ll operate with a newsroom mindset — bringing ideas to the table and turning them into high-quality content quickly and consistently. 

While this is a hands-on content role, it also requires strong cross-functional leadership to align stakeholders, prioritize opportunities, and guide content from concept through publication. 

Responsibilities  

Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, aligned to product priorities and growth marketing goals

Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences

Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling

Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities

Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals

Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it’s easy to find, understand, and trust

Maintain a high bar for writing quality, voice, and editorial consistency

Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution

Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments 

Who You Are  

6+ years of experience in editorial, content, or product marketing within a B2B technology company 

Strong writer and editor, with experience producing high-quality blog or newsroom-style content 

Ability to quickly understand product concepts and translate them into clear, engaging stories for different audiences 

Skilled at editing and shaping content from multiple contributors into a consistent, high-quality voice 

Highly proactive and idea-driven — you bring a constant stream of content angles and story ideas 

Strong cross-functional collaborator with experience working across Product Marketing, Product, Demand Generation, and Corporate Marketing teams 

Detail-oriented and organized, able to manage multiple drafts and deadlines simultaneously 

Able to balance strategic thinking with hands-on execution in a fast-paced environment 

What Success Looks Like

A consistent cadence of high-quality, publish-ready blog content

Content that contributes to organic pipeline and inbound interest

Increased visibility in AI generated answers and search results

Clear adoption and reuse across marketing campaigns and sales

BENEFITS & PERKS

Unlimited PTO

Excellent medical, dental, and vision coverage

Employee Equity

Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $110,000 - $120,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/  

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases  

#LI-DD1