Manager - Editing - Promos

Role Purpose

The Promo Editor will be responsible for creating compelling on-air promotional content in line with channel branding and programming objectives. The role requires a blend of creative storytelling, technical expertise, and a strong understanding of broadcast standards to deliver high-quality promos that engage audiences and support channel marketing strategies.

Key Responsibilities

• Understand creative briefs provided by the OAP (On-Air Promotion) team and interpret channel-specific promotional requirements.
• Edit and create impactful promos, teasers, channel packaging elements, and campaign assets aligned with brand guidelines.
• Provide creative inputs and innovative storytelling techniques during the promo creation process.
• Incorporate channel positioning, audience preferences, and content genre into promotional edits.
• Ensure all promotional content adheres to broadcast quality standards and technical specifications.
• Collaborate with OAP, Programming, Creative, Marketing, and Operations teams to ensure timely delivery of promos.
• Manage video and audio elements to create compelling viewer experiences.
• Maintain quality control and compliance with broadcasting parameters.
• Stay updated with industry trends, latest promo styling techniques, editing innovations, and audience engagement formats.
• Optimize content for multi-platform distribution including television and digital platforms.

Technical Skills

• Expertise in Adobe Premiere Pro.
• Strong knowledge of Video and Audio Formats.
• Good understanding of Broadcast Parameters and Quality Standards.
• Strong audio editing and sound design sense.
• Knowledge of media workflows, post-production processes, and content delivery standards.

Creative Skills

• Creative expertise in designing and editing television promos.
• Strong storytelling and visual communication skills.
• Understanding of latest on-air promo styling trends and broadcast aesthetics.
• Ability to translate channel objectives into engaging viewer communication.
• Strong sense of pacing, music selection, graphics integration, and visual impact.