Manager - eCommerce Growth & Marketing

Job Description:

Manager - E-commerce Growth & Marketing

Role Summary:

This role is responsible for driving marketplace sell-out growth by partnering closely with Category, Sales and Key Account Management teams. The individual will act as a business partner to Category and Account teams to identify growth opportunities, improve commercial performance and deliver best-in-class marketplace execution. It owns the strategic levers that influence business growth including media, content, launches, visibility, analytics and marketplace excellence.

1. Business Growth Strategy:

- Own the marketplace growth strategy for assigned categories across e-commerce platforms.

- Build annual, quarterly and event-specific growth plans aligned with business priorities.

- Identify category growth opportunities using consumer, search, competitive and marketplace insights.

- Influence pricing, assortment, promotions and visibility interventions to maximize sell-out.

- Track business performance, identify risks proactively and recommend corrective actions.

2. Performance Marketing & Media:

- Develop media strategy across marketplaces including Amazon, Flipkart and emerging commerce platforms.

- Optimize media investments to improve visibility, conversion and efficiency (ROAS, TACOS, CTR, CVR and Share of Voice).

- Work closely with performance marketing agencies to deliver best-in-class execution.

- Continuously experiment with creatives, placements, keywords, audiences and campaign structures.

3. Content & Conversion Excellence:

- Develop content strategy to improve discoverability and conversion.

- Drive PDP, A+ Content, Brand Store and visual content excellence.

- Leverage keyword and search trend insights to improve organic visibility.

- Ensure content readiness for key launches and marquee sale events.

4. New Product Launches:

- Develop go-to-market plans for new product introductions & create a marketing plan to scale NPDs.

- Coordinate content, media and merchandising readiness for launches.

- Monitor launch performance and optimize scale-up plans based on data.

5. Analytics & Commercial Insights:

- Build dashboards and reporting frameworks to monitor business performance.

- Translate data into actionable commercial recommendations.

- Analyze customer behaviour, funnel performance and competitive trends.

- Drive hypothesis-led experimentation and present recommendations to senior stakeholders.

- Leverage advanced Excel and visualization tools to improve decision making.

6. Marketplace Excellence:

- Ensure campaign and event readiness across platforms.

- Coordinate with cross-functional teams to resolve execution gaps affecting business performance.

- Monitor marketplace execution to deliver a consistent consumer experience.

Qualifications & Skills:

- MBA/PGDM with 2-5 years of experience in E-commerce, Growth, Category Management, Digital Marketing or related roles.

- Strong analytical and commercial acumen with advanced Excel proficiency.

- Hands-on understanding of marketplace advertising and e-commerce metrics.

- Excellent stakeholder management, structured problem-solving and project management skills.

- Experience in Consumer Durables, Consumer Electronics, FMCG or similar categories preferred.