Manager-Distribution & General Trade

Role & responsibilities

• Drive and grow the General Trade & Distribution business across assigned markets.
• Appoint and manage distributors, wholesalers and channel partners.
• Develop new territories, markets and retail outlets to increase distribution and sales.
• Drive primary and secondary sales, product penetration and revenue growth.
• Manage and strengthen existing distributor and retailer relationships.
• Leverage the existing retail promoter/employee pool for additional General Trade and distribution activities.
• Build and manage a parallel dedicated sales team as the business expands.
• Develop beat plans, outlet coverage and market expansion strategies.
• Drive sales of Dry Fruits, Dates, Nuts, Seeds, Health Bars and other Candor Foods products.
• Monitor sales, stock, collections, distributor performance and market coverage.
• Work with Marketing and Operations on trade schemes, visibility and market activation.
• Identify new business opportunities, key retailers and strategic channel partners.
• Build a scalable and profitable General Trade & Distribution vertical.

Preferred candidate profile

• 48 years of experience in FMCG/Food/General Trade/Distribution.
• Strong distributor and retailer network.
• Proven experience in market expansion, sales growth and team management.
• Hands-on, entrepreneurial and target-oriented approach.
• Strong communication, negotiation and relationship-management skills.