Manager - Digital Planning
Dentsu Webchutney · Mumbai · onsite · Posted 30d ago
Undisclosed3–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.
Core Responsibilities
- Media Strategy Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
- Audience Insights Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
- Client Leadership Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
- Campaign Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
- Team Leadership New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.
Required Skills Expertise
- Core Competencies: Deep expertise in digital media planning, media math, reach frequency principles, and advanced Excel PowerPoint.
- Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.
Location:
Mumbai Brand:
Iprospect Time Type:
Full time Contract Type:
PermanentDisclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Digital PlanningCampaignAdvanced ExcelMedia StrategyOmni ChannelleadershipAnalyticsDV360MathDigital Media
About Dentsu Webchutney
Dentsu Webchutney
Financial Services
175
employees
1999
27 years old
Gurgaon
India
About
Dentsu Aegis Network (now part of Dentsu International) operates in the advertising and marketing services industry, specializing in digital marketing, media planning, branding, and communications solutions. Its careers page highlights opportunities in creative strategy, digital transformation, analytics, and client services, reflecting its mission to help brands connect with consumers through innovative and data-driven campaigns. The company emphasizes creativity, technology, and global collaboration, positioning itself as a leading marketing agency group and a dynamic workplace for professionals in advertising and communications.
Industries
Financial Services
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