Manager - Digital Marketing
Swiggy · Bengaluru · onsite · Posted 3d ago
Undisclosed5–9 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Description
Ways of Working: This role requires working from the office three days a week at the Bengaluru base location, with the remaining days working remotely.
About Role:
This position will be part of the Growth Marketing vertical. This is a performance-first role: the mandate is acquisition and outcomes, not campaign execution for its own sake.
Key Responsibilities:
- Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live, fast-moving events calendar.
- Build a working understanding of consumer tech and app ecosystems - mapping user journeys from discovery through purchase to inform targeting and media strategy.
- Take an insight-driven approach to media planning; use AppsFlyer and other attribution tools to optimize budgets and improve media efficiency across concurrent events.
- Maintain current, hands-on expertise in, Meta Ads Platform, and Google Ads algorithms programmatic channels.
- Improve Quality Scores through ad relevance, landing page quality, and other optimization levers.
- Own measurable KPIs - CAC, conversion rate, CTR - with clear accountability for outcomes.
- Drive creative optimization and A/B testing across ad sets and platforms to maximize efficiency.
- Report campaign results with funnel trends and projections, translating data into next steps. Qualifications
Requirements:
- Experience in performance marketing, with deep, hands-on expertise on Meta (Facebook Instagram) and Google Ads.
- Agency background preferred - exposure to a range of problem statements and budgets at scale - or a consumer tech/app-based platform background.
- Demonstrate ownership of campaigns and budgets independently, at scale - this is a performance marketing mandate, not a general digital marketing one.
- Strong analytical, stakeholder management, and communication skills; self-driven with a strong bias for action.
- Hands-on experience with Google and Meta Ads Manager and MMP platforms like AppsFlyer.
- Based in Bengaluru.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Campaignconversion ratemedia planningMedia StrategyMappingconcurrentCampaign ExecutionCommunication SkillsAlgorithmsSalesGoogle AdsFacebook AdsPerformance MarketingmarketingDigital Marketing
About Swiggy
Swiggy
Internet
4.5k+
employees
2014
12 years old
Bangalore,Karnataka
India
About
Restaurant aggregator and food delivery platform
Industries
InternetLogistics
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