Manager Digital Marketing

Role & responsibilities:

What makes this role different

This is a demand-generation role, not a content-calendar role. My careerZ charges the student nothing counselling, shortlisting, application support and visa guidance are free so every rupee of media spend has to be justified by enrolments downstream, not by reach. You own the funnel end to end, from first impression to the student who commences, and you will be measured on cost per qualified enquiry and cost per commencement. You will also have the budget and the authority to actually move those numbers.

What you will do

• Own the full-funnel plan across Meta, Google, YouTube, LinkedIn and WhatsApp, with monthly budgets, forecasts and a defensible acquisition cost for each service line.
• Build and iterate landing pages, lead forms, assessment funnels and webinar journeys and test them continuously rather than once a quarter.
• Direct SEO, content and video destination guides, intake explainers, newsletters, creator collaborations so organic carries a growing share of enquiry volume.
• Design lead-nurture automation across WhatsApp, email and retargeting, and hand scored, clean leads to telecalling and counselling.
• Instrument the funnel properly: GA4, pixels, UTM discipline, CRM attribution, and a weekly dashboard the business actually uses to make decisions.
• Manage agencies, freelancers, designers and editors against clear output, cost and turnaround standards.
• Protect the brand: every claim about visas, scholarships, placements and rankings must be accurate and source-verified before it goes live.

Your channel mix

Performance - Meta, Google Search and PMax, YouTube and retargeting budget allocation, audience and bid strategy, creative testing cadence, all against a target cost per qualified enquiry

Organic & content - SEO, destination and intake content, newsletters, video and creator partnerships compounding enquiry volume at a falling cost per lead

Lifecycle & analytics - WhatsApp, email and remarketing journeys, lead scoring, CRM hygiene and attribution from first click through to commencement

Preferred candidate profile:

• 48 years in digital marketing, with at least 2 years personally owning paid budgets and being accountable for lead quality, not only lead volume.
• Numbers you can substantiate: monthly spend managed, cost per qualified lead, and exactly how you moved it.
• Hands-on with Meta and Google Ads managers, GA4, Tag Manager, a CRM and at least one automation tool — able to build and debug, not only brief an agency.
• Strong writing and creative judgement in English, and the ability to direct designers and video editors to a clear standard.
• Education, edtech or study abroad experience, or the appetite to learn intake calendars, admission cycles and visa timelines properly before spending on them.
• The judgement to kill a creative that would convert well and mislead a parent.

Desirable: study abroad or test-prep funnel experience; webinar and school-event marketing; regional-language creative; in-house dashboarding or SQL.