Manager - Digital Marketing

TATA Green Batteries are a product of TATA AutoComp GY Batteries, a joint venture between TATA AutoComp Systems and GS Yuasa International, Japan. These batteries are a combination of TATA AutoComp s extensive experience in the Automotive Industry and GS Yuasa International s superior technological know-how. With a low top-up requirement and being 90% recyclable, Tata Green Batteries allow a hassle-free battery running experience.

Key Responsibilities

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.

• Manage SEO, SEM, PPC, display advertising, email marketing, and social media campaigns.

• Plan and execute lead generation campaigns to support sales and business development teams.

• Monitor website performance, optimize user experience, and improve conversion rates.

• Create and manage digital content calendars, marketing campaigns, and promotional activities.

• Analyze campaign performance using tools such as Google Analytics, Search Console, and marketing automation platforms.

• Manage digital marketing budgets and optimize ROI across channels.

• Coordinate with agencies, designers, content creators, and internal stakeholders.

• Track industry trends, competitor activities, and emerging digital technologies.

• Prepare monthly MIS and performance reports for management review.

Qualification

Experience

• 10-12 years of experience in Digital Marketing.

• Minimum 5 years in a managerial role.

• Experience in B2B/manufacturing/automotive industry preferred.

Required Skills

• SEO & SEM

• Google Ads and Analytics

• Social Media Marketing

• Content Marketing

• Marketing Automation Tools

• Campaign Management

• Lead Generation & Nurturing

• Data Analytics & Reporting

• Budget Management

• Strong Communication & Stakeholder Management