Manager - Digital Marketing

Social Media Strategy Development:

- Develop and implement comprehensive social media strategies that align with KRBLs marketing and business objectives.

- Identify target audiences and create tailored content plans to engage and grow our online community.

Content Creation and Management:

- Create, curate, and manage high-quality, engaging content for social media platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

- Collaborate with the design and content teams to produce visually appealing graphics, videos, and posts that reflect the brands voice and identity.

Community Engagement:

- Monitor, respond to, and engage with the social media community to build strong relationships with followers and customers.

- Address customer inquiries, feedback, and complaints promptly and professionally to maintain a positive brand image.

Campaign Planning and Execution:

- Plan and execute social media campaigns, including promotional initiatives, brand hero campaigns, and influencer partnerships.

- Coordinate with internal teams and external agencies to ensure seamless execution of campaigns.

Influencer Marketing:

- Develop and manage influencer marketing strategies to enhance brand awareness and reach.

- Identify, engage, and collaborate with influencers and brand ambassadors to create authentic content that resonates with target audiences.

- Track and evaluate the performance of influencer campaigns and provide recommendations for improvement.

Performance Analysis and Reporting:

- Track and analyze key performance metrics for social media channels, such as engagement, reach, impressions, and follower growth.

- Prepare regular reports to evaluate the effectiveness of social media strategies and campaigns, and provide actionable insights for improvement.

Digital Media Advertising:

- Develop and manage digital media advertising campaigns to increase brand visibility and drive traffic to the website and other digital channels.

- Optimize ad performance by testing different creatives, targeting options, and bidding strategies.

OTT Media Advertising:

- Collaborate with the marketing team to support OTT (Over-The-Top) media advertising initiatives.

- Assist in integrating social media strategies with OTT campaigns to create cohesive multi-channel marketing efforts.

- Monitor and analyze the performance of OTT and their impact on social media engagement and brand perception.

Trend Monitoring and Innovation:

- Stay up-to-date with the latest social media trends, tools, and best practices.

- Identify opportunities for innovation and propose new initiatives to enhance KRBLs digital media presence and engagement.

Collaboration and Coordination:

- Coordinate with cross-functional teams, including sales, customer service, and product development, to ensure consistent messaging and brand representation.

- Should have some experience of working on FMCG brands.

- Experience and strong understanding of performance marketing is a must.

- Demonstrated experience of working on digital content development.

- Should have led and executed effective digital campaigns.

- Must have experience of working closely with digital agencies and leading execution.

- Experience in leading digital mandate on brands with a D2C exposure.