Manager - Digital Marketing

About the Role

We are looking for a data-driven and performance-focused Digital Marketing professional who can drive digital growth while continuously improving marketing efficiency.

The role will be responsible for managing performance marketing, SEO, GEO and AEO with a strong focus on reducing Customer Acquisition Cost (CAC), improving conversion, increasing organic discovery and delivering measurable business outcomes.

The ideal candidate should be equally comfortable with numbers, CDP/CRM platforms, consumers and brand content development someone who can identify what is working, what is not, and continuously optimize the digital funnel.

Key Responsibilities

1. Performance Marketing

• Plan, execute and optimize campaigns across Google, Meta, YouTube and other relevant digital platforms.
• Drive qualified leads, website traffic, test rides, enquiries and conversions.
• Manage campaign budgets and optimize CPL, CAC, ROAS, conversion rates and funnel efficiency.
• Continuously test audiences, creatives, messaging, landing pages and campaign structures.
• Identify opportunities to improve campaign efficiency and reduce dependency on paid media.

2. SEO / Organic Growth

• Develop and execute SEO strategies to increase organic traffic, rankings and qualified leads.
• Conduct keyword research, competitor analysis and content opportunity mapping.
• Drive technical SEO, on-page SEO, off-page SEO and local SEO initiatives.
• Improve visibility across high-intent consumer searches and category searches.
• Track organic performance and identify opportunities to improve conversion from organic traffic.

3. GEO & AEO

• Build strategies to improve brand visibility across AI-powered search and answer platforms.
• Optimize content for Google AI Overviews, ChatGPT, Gemini, Perplexity and other emerging search experiences.
• Develop structured, authoritative and consumer-focused content that can be surfaced in AI-generated answers.
• Identify key consumer questions and ensure the brand has credible, useful answers across digital platforms.
• Track changes in AI/search behaviour and recommend new opportunities for organic discovery.

4. Digital Funnel & Conversion Optimization

• Own the digital consumer journey from awareness consideration enquiry conversion.
• Identify drop-offs across landing pages, forms, website journeys and lead funnels.
• Work with internal teams and agencies to improve conversion rates and lead quality.
• Use analytics and consumer behaviour data to identify opportunities for growth.
• Conduct A/B testing of creatives, landing pages, CTAs and consumer journeys.

5. Marketing Efficiency & CAC Reduction

• Build a continuous improvement approach to reduce Cost of Acquisition.
• Analyze channel, campaign, audience and creative-level performance.
• Identify inefficient spends and reallocate budgets towards higher-performing opportunities.
• Improve the balance between paid, organic and owned channels.
• Develop dashboards to track marketing investment against business outcomes.
• Establish benchmarks and targets for CPL, CAC, conversion and ROAS.

6. Data & Analytics

• Own digital performance reporting and provide actionable insights, not just numbers.
• Use tools such as GA4, Google Search Console, Google Ads, Meta Ads Manager and Looker Studio.
• Build regular performance dashboards and identify trends, opportunities and issues.
• Translate data into clear recommendations for the marketing team and leadership.

7. Agency & Cross-functional Management

• Manage digital agencies and partners to ensure delivery against business objectives.
• Challenge agency recommendations using data and consumer insights.
• Work closely with Brand, Creative, Sales, CRM, Product, Technology and E-commerce teams.
• Ensure digital activity is connected to overall business and marketing objectives.

What We Are Looking For

• 35 years of experience in digital/performance marketing.
• Strong hands-on experience in Google Ads, Meta Ads and performance marketing.
• Demonstrated understanding of CAC, CPL, ROAS, conversion and funnel metrics.
• Strong knowledge of SEO and Google Search Console.
• Understanding or hands-on experience with GEO/AEO and AI-led search.
• Strong analytical and problem-solving skills.
• Experience with GA4 and digital analytics.
• Ability to work with agencies while independently understanding and challenging performance data.
• Strong understanding of digital consumer journeys and conversion optimization.
• Excellent communication and stakeholder-management skills.