Manager - Digital Marketing

The Manager Digital Marketing would be a key player in TAGs growth story, leading the vision from the front with the following roles:

• Define and execute TAGs end-to-end digital marketing strategy to strengthen brand positioning and accelerate business growth
• Lead, mentor, and manage the digital marketing team, setting clear goals, KPIs, and performance standards while fostering a high-impact, collaborative culture
• Own performance tracking and analytics for all digital marketing initiatives, including SEO, social media, and content campaigns; translate insights into actionable optimization strategies
• Drive and optimize Performance Marketing campaigns, including Meta Ads and Google Ads, to maximize ROI, lead generation, and conversion efficiency
• Plan, execute, and optimize Email Marketing campaigns, including segmentation, automation workflows, and performance analysis to enhance customer engagement and retention
• Monitor and manage Online Reputation Management (ORM) by tracking brand mentions, reviews, and customer feedback across digital platforms, ensuring a positive brand image
• Plan, manage, and optimize multi-channel social media campaigns across LinkedIn, Instagram, Twitter/X, Facebook, YouTube and other relevant platforms to maximize reach, engagement, and brand visibility
• Oversee website, blog, and landing page optimization strategies to improve search rankings, user experience, and sustained growth in high-quality organic traffic
• Stay ahead of digital and social media trends, platform updates, and emerging best practices; proactively integrate insights into TAGs marketing roadmap
• Collaborate cross-functionally with leadership, sales, and design teams to align digital marketing initiatives with overall business objectives

The ideal candidate should have:

• 4+ years of experience in digital marketing with strong ownership of strategy, brand governance, and performance outcomes
• Proven ability to ensure brand consistency and content quality across all digital channels.
• Solid understanding of SEO and content optimization, with experience driving visibility and organic traffic growth
• Demonstrate knowledge of design tools such as Canva, Adobe Creative Suite, or similar platforms to support content creation and collaboration with design teams
• Proven ability to collaborate with senior leadership and provide strategic inputs
• Strong analytical and creative mindset with the ability to turn insights into scalable marketing initiatives
• Leadership mindset with experience managing teams and cross-functional stakeholders
• Bachelor's or equivalent in any discipline